Hybrid Creative & Design Lead

at AutoTrader.ca

• Job title: Creative & Design Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Professional Certificate
• Tech skills: WordPress
• Location requirements: Hybrid, Toronto, Canada

About the role

• Creative & Design Lead responsible for elevating visual identity at AutoSync, part of TRADER. Leading strategy and execution across diverse marketing touchpoints in a fast-paced environment.

Responsibilities

• Lead the creative strategy and design direction for brand and product marketing across AutoSync’s portfolio.
• Mentor and guide designers and videographers, providing creative feedback, inspiration, and leadership to help them do their best work.
• Manage and review creative deliverables — from concept to final production — ensuring excellence in design, tone, and brand alignment.
• Collaborate closely with Marketing, Product, and Sales teams to translate complex ideas into simple, powerful visual storytelling.
• Maintain and evolve the AutoSync brand system, ensuring visual consistency and alignment across all products and communications.
• Introduce and champion creative best practices, fostering a culture of collaboration and continuous improvement.
• Bring the AutoSync value story to life through impactful creative, applied across marketing, sales, and product touchpoints.
• Partner with internal stakeholders to understand creative requirements and deliver compelling, on-brand design solutions.
• Ensure all creative materials — digital ads, sales collateral, videos, event assets, or web content — are consistent, polished, and effective.
• Manage relationships with external agencies and creative partners, ensuring brand consistency and quality.
• Use performance insights to optimize creative for engagement, clarity, and conversion.

Requirements

• Post-secondary education in Graphic Design, Visual Communication, or a related discipline.
• 8+ years of professional experience in creative or design roles, ideally within a SaaS, B2B, or technology-focused organization.
• Proven experience leading design teams or large-scale creative initiatives.
• Project management skills to manage creative queue.
• Strong understanding of brand systems, storytelling, and design principles.
• Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro) and Figma.
• Familiarity with WordPress, Elementor, and digital content platforms.
• Excellent communication and presentation skills with the ability to influence across teams.
• Highly organized, detail-oriented, and adaptable in a fast-paced environment.
• Bilingual (French and English) is a plus but not required.

Benefits

• Gym discounts
• Employee and Family Assistance program
• Virtual wellness events
• Conferences & training budget
• Regular internal training programs
• 3% matching towards your pension and multiple forms of income protection
• Annual bonus structure
• 3% CPP matching