Digital Content Production role developing marketing strategies and content delivery for Barclays. Collaborating with teams and leading content professionals to innovate digital offerings.
About the role
- Proven ability to create standout content: promotional campaign copy (image & performance), CRM content (push, e-mail, pop-up), social media content, and more
- Write compelling scripts for ads, ensuring they are engaging, fast-paced, and emotionally gripping
- Strong understanding of the full production pipeline—from concept and scripting to post-production and distribution
- Provide feedback on scripts from other writers and collaborate with the creative team
- Managing daily operations of content planning, tracking and reporting
- Being responsible for all visual materials on Trendyol app & website & consistently working on improvement of all visuals
- Managing third party accounts, creative agencies, timelines and deliverables; finding new ways to constantly raise the bar
- Monitors and analyzes trends, industries and markets
- Meeting all internal and external visual & content needs of different teams such as product, marketplace
- Tracking on new campaigns of competitors, market conditions and preparing competitive analysis both locally globally to shape plans and processes
Requirements
- Bachelor's or Master’s Degree from a reputable university preferably in Advertising, Communications, Literature, Screenwriting, or a related field
- At least 3 years of copy writing experience in reputable creative agencies preferably in an international setting
- Previous experience in project management
- Data-driven and result-oriented
- Team-oriented with strong interpersonal skills
- Having strong communication skills and seeking pursuit of creativity
- Ability to multitask, prioritize tasks and coordinate different parties of the projects
- Ability to deliver fast, business-focused output of excellent quality
- A great initiative taker, ability to proactively initiate projects through ideas that have high business contribution
- Analytical thinker, high sense of responsibility and a practical thinker
- Ability to conflict management, negotiation and persuasion
- Strong understanding of marketing concepts, strategic positioning, advertising, PR, Corporate Social Responsibility, trade marketing, business planning
- Excellent project management skills
- Interest or knowledge in sports marketing is required
Benefits
- Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.
- Customisable FlexBenefits budget: Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits.
- Well-being support: Access to location-based in-house doctors, as well as psychologist and dietitian support, and HPV vaccination provision.
- Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.
- Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.
- A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.
- Opportunities to grow with the best: Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.
- Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Lead marketing strategies to promote brand and services at Barclays, collaborating with product development and sales teams.
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