Head of Brand and Content at Arbor, defining brand architecture and leading content strategy to enhance market perception. Collaborating with teams on M&A integrations and driving demand through compelling narratives.
About the role
- Content Specialist managing digital and social content strategies for clients in a fast-growing agency. Collaborating with teams to develop innovative content and performance analytics.
Responsibilities
- Develop and manage audience-first, keyword-driven owned content calendars for clients’ social and web presences, including oversight of content creation and publishing in accordance with platform, industry, and brand standards.
- Research search trends, audience psychographics and social trends to fuel organic social content calendars
- Collaborate with SEO specialists and copywriters to ensure all content (social, blogs, landing pages, etc.) are optimized for search engines and LLMs while keeping to brand guidelines.
- Build online communities through social listening and community engagement for social media clients.
- Lead in creative brainstorm sessions with the Creative Strategy team and creative contractors to develop innovative ideas for clients.
- Build KPI reports and proactively monitor social & content performance to identify insights and trends around audiences, platform and content, and ultimately turn these into actionable recommendations.
- Leverage software to perform audience, brand, and competitor research, compile learnings, and turn them into actionable next steps.
- Stay informed on industry trends, algorithmic changes, viral content trends and emerging digital marketing opportunities to bring fresh perspectives to projects.
- Prepare presentation materials, reports, and final deliverables to share with clients.
Requirements
- Minimum 1–2 years of experience in content strategy, production, or analysis across social media, web, and/or SEO marketing initiatives.
- Agency experience preferred, but not required.
- Analytical mindset with strong creative problem-solving skills and the ability to think strategically about audience engagement.
- Strong storytelling abilities with excellent writing and grammar skills.
- A passion for generating imaginative, audience-first ideas.
- Excellent attention to detail and the ability to manage multiple projects simultaneously.
- Self-starter attitude with the ability to perform tasks independently and meet deadlines.
- Exceptional communication and interpersonal skills to effectively work across teams.
- A proactive mindset, willingness to ask questions, and openness to feedback.
Benefits
- 20 days vacation a year + 12 public holidays
- Full Paid Medical Insurance for Employee Only (including dental and vision)
- Annual performance bonus
- 401k matching plan
- Sales commission (if involved in a pitch)
- Gym Membership contributions
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee.
- Quarterly team offsites / Regular socials
- Recruitment referrals bonus
- Agile working policy
- Dog-friendly office
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