Digital Content Production role developing marketing strategies and content delivery for Barclays. Collaborating with teams and leading content professionals to innovate digital offerings.
About the role
- Build Replit’s content engine: write, experiment, iterate, and scale content production
- Own end-to-end content strategy aligned to customer growth and acquisition goals
- Partner with product, growth, sales, and community teams to turn launches, customer stories, and product insights into standout content
- Research the B2C and B2B buyer journey and write/edit high-quality content across formats (landing pages, product explainers, customer stories, blog posts, sales collateral, newsletters) that drive traffic and adoption
- Build and maintain a scalable content framework, process for content creation, and an editorial calendar
- Use data, SEO/GEO, and experimentation to refine content and formats for maximum reach, clarity, and conversion
- Collaborate with and manage freelancers or agencies to scale production without losing authenticity
Requirements
- 7-10 years of experience in content marketing, strategy, or growth at high-growth startups
- A track record of creating content that educates and converts across both business and technical audiences
- Experience with SEO/ GEO, growth loops, and content distribution, with a data-driven approach to content performance
- Ability to context-switch between scrappy execution and strategic thinking
- Excellent communication and storytelling skills, with a knack for making complex ideas simple and engaging
- Bonus: experience creating content for PMs, Designers, Entrepreneurs, Sales, Marketing & Operations teams or experience with GEO
- Ability to work from our Foster City, CA HQ 3 days per week (Monday, Wednesday, Friday)
- Willingness to relocate near our Foster City, CA Office if not currently in the Bay Area
- Legal authorization to work in the United States (application asks about work authorization and visa sponsorship)
Benefits
- 💰 Competitive Salary & Equity
- 💹 401(k) Program
- ⚕️ Health, Dental, Vision and Life Insurance
- 🩼 Short Term and Long Term Disability
- 🚼 Paid Parental, Medical, Caregiver Leave
- 🚗 Commuter Benefits
- 📱 Monthly Wellness Stipend
- 🧑💻 Autonoumous Work Environement
- 🖥 In Office Set-Up Reimbursement
- 🏝 Flexible Time Off (FTO) + Holidays
- 🚀 Quarterly Team Gatherings
- ☕ In Office Amenities
- Offers Equity
- Offers Bonus
- Performance Based Bonus
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Lead marketing strategies to promote brand and services at Barclays, collaborating with product development and sales teams.
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