Digital Content Production role developing marketing strategies and content delivery for Barclays. Collaborating with teams and leading content professionals to innovate digital offerings.
About the role
- Develop the editorial content strategy for brand Blogs across eight European markets.
- Own the content process and editorial calendars to ensure a steady flow of content.
- Brief and manage the creation of short and long form content with agencies.
- Collaborate closely with local market teams and central departments like SEO, CRM, Social Media, and Customer Care.
- Ensure content works across every step of the customer journey.
- Regularly report on content performance and share key successes with the organisation.
- Help develop a shared content marketing approach with the SEO team, identifying topics and keywords.
Requirements
- Proven strategic thinker with a hands on approach to work.
- Good understanding of the fast changing digital marketing environment.
- Experience working with a CMS, ideally WordPress.
- Strong focus, attention to detail, and effective time management skills.
- Bachelor degree in marketing, media, or communications.
- Legal right to work in the position's country without requiring sponsorship.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Lead marketing strategies to promote brand and services at Barclays, collaborating with product development and sales teams.
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