HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Conduzir a estratégia de marketing digital com foco em melhoria contínua de conteúdos, performance e engajamento de leads
- Aproximar a empresa da audiência, mostrando bastidores, histórias reais de alunos e experiência dos clientes para ambiente digital
- Desenvolver e executar planos de marketing de performance alinhados com metas institucionais
- Coordenar a criação e o ciclo completo de conteúdos digitais com foco em conversão
- Mapear, segmentar e nutrir audiências para funis complexos (médicos, empresas, estudantes)
- Analisar e apresentar relatórios de performance com recomendações práticas de melhoria
- Participar de reuniões estratégicas com diretores e equipes de vendas para integração dos canais
Requirements
- Histórico prático e comprovado de sucesso em campanhas digitais com foco em performance e ROI
- Domínio em gestão de tráfego, inbound marketing, funil de conversão, CRM e automações
- Criação e coordenação de produção de conteúdos estratégicos (vídeo, copy, e-mail marketing, WhatsApp, landing pages etc.)
- Capacidade analítica para leitura de dados, KPIs e otimização contínua
- Apresentação de cases e marcas em que atuou, demonstrando resultados mensuráveis (ex: CAC, CPL, ROAS, NPS etc.)
- Conhecimento e prática em estratégias de crescimento orgânico e pago (SEO, Ads, YouTube, Instagram, LinkedIn)
- Atuação com copywriting estratégico e campanhas de lançamento, dominando técnicas de escassez, autoridade e prova social
- Certificações reconhecidas nas principais plataformas de marketing digital (ex: Google Ads, Meta Blueprint, Hubspot Inbound Marketing, RD Station)
Benefits
- Horário flexível
- Telemedicina - SAUDEAENERGIA
- Educação corporativa
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
HB
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