Communications Manager coordinating media outreach efforts for UNCF fundraising and educational events. Managing media relations and local market strategies to raise awareness and support.
Responsibilities
Coordinate media outreach efforts and provide media outreach support to local offices and internal departments and teams
Prepare event briefing documents
Pitch stories for earned media and facilitating media interviews
Work with internal research team to provide specific fact sheets to support local office event needs
Conduct other research as needed
Develop and implement local market strategies
Amplify the work of the local offices around events
Draft and distribute media advisories, press releases and post releases
Develop key messaging and toolkits for local offices
Develop relationships with national, regional and local media
Staff UNCF events as needed
Prepare and assemble press kits
Develop content for email, website, social media, newsletters, digital marketing campaigns, presentations
Monitor traditional and social media coverage around local markets using Meltwater software
Report on media coverage related to events
Contact member college development points of contact on a regular basis to request and create content articles to support updates of member college-oriented pages, the UNCF annual report, and newsletters using Associated Press and UNCF in-house style guides
Support daily and project web content creation, publishing and editing; and special projects as they arise
Edit photos using Adobe Photoshop
Monitor and be primary person to complete content submissions as sent through Gathercontent.com
Create, update and maintain Web pages in content management system (WordPress)
Support solicited input from departments and offices weekly to ensure on-going information creation and content is maintained
Edit and post website content upon approval
Complete special assignments regarding content organization, updating, modifications or other projects as assigned
Monitor content on live site and escalate when needed
Ensure that produced content complies with all brand and Web style guidelines
Manage image library submissions, ensuring images are up to date, sorted, sized per need, and correctly tagged
Track through multiple projects and provide weekly updates or as needed to UNCF BMC team
Manage process for content reviews and audits with constituents and web support team; ensure all pages are reviewed on schedule
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