Head of Marketing & Growth leading acquisition channels for Care Preventive AG, a digital health platform in Switzerland. Responsible for growth strategy, AI - driven marketing, and team building.
About the role
- Marketing Executive at The Beauty Tech Group managing Chinese-speaking influencers and social media campaigns. Focusing on strategic growth and brand awareness through collaborations and optimizations.
Responsibilities
- Assist with the day-to-day management of CurrentBody Chinese speaking influencers as well as platforms and agencies with account troubleshooting, partnership retention, campaign management, content curation and execution
- Tracking industry, social media, and competition to better understand trends, conversations and keywords, and identify opportunities and develop influencer partnerships across a variety of Social Media platforms for strategic growth
- Ensure the continuous optimisation of social media channels, partnerships and performances
- Plan and execute partnership calendar for all new launches, promotions, campaigns as well as strategies and initiatives to drive brand awareness and sales, meet channel revenue objectives and maximise ROAS
- Support the wider marketing team with weekly performance report to ensure they stay on course
Requirements
- Must be fluent in Mandarin and English
- Ability to thrive in a fast-pace environment with competing deadlines and changing priorities
- Excellent verbal and written communication skills with great attention to detail
- Can work independently while working effectively with people at all levels of the business
- Strong prioritisation skills, able to balance multiple projects at any one time
- Exceptional storytelling ability and creative skills
- Knowledgeable and passionate about beauty devices
- Solid knowledge and understanding of Chinese social media platforms
- Experience with marketing and social media is a plus
- Interested in the e-commerce industry
Benefits
- 25 days holiday plus bank holidays
- Auto Enrolment Pension Scheme
- Staff discount across our brands (CurrentBody, ZIIP & Tria)
- Perks at Work – discounts across partner brands
- Hybrid working – home working for everyone on Wednesdays
- Free On-site parking
- Supported Studies
- Employee Assistance Program Scheme
- Regular Social Events
- On-site subsidised gym (Alderley Park HQ)
- Cycle to Work Scheme
- Electric Vehicle Scheme
- Subsidised Travel from Manchester via Zeelo App
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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