Head of Marketing responsible for building BJAK's marketing function in the UK. Leading strategy, user acquisition, and brand positioning for a global application platform company.
About the role
- Head of Marketing & Growth leading acquisition channels for Care Preventive AG, a digital health platform in Switzerland. Responsible for growth strategy, AI-driven marketing, and team building.
Responsibilities
- Responsibility for predictable growth across the entire funnel, from awareness to revenue; management of paid, organic and CRM channels; optimization of CAC, conversion and LTV
- Develop and implement clear go-to-market strategies for new offerings, markets or target audiences; test channels, messages and offers
- Sharpen the value proposition and create clear market differentiation; further develop website, messaging and campaigns with a consistent presence across all touchpoints
- Establish robust tracking and reporting structures; make data-driven decisions and run continuous experiments to improve conversion
- Systematic use of AI tools for content creation, creative testing, personalization, campaign optimization, performance analysis and automation of campaign workflows to increase efficiency
- Budget responsibility and forecasting in coordination with Finance; build efficient processes and manage external partners
- Build a scalable marketing engine with clear KPIs and demonstrable revenue impact as a basis for investors
Requirements
- Several years of experience building scalable acquisition channels in a startup or scaleup, with clearly demonstrable impact on revenue and unit economics
- Very proficient with funnel KPIs, attribution, testing and budget management; you think in experiments and hypotheses
- You actively use AI tools, build your own workflows and automations, and understand prompt engineering, data structures and integration into existing marketing processes
- Ability to develop strong positioning and clear messaging, building not only traffic but relevance
- You execute yourself: structure, prioritize and don’t wait for large teams or perfect conditions
- You understand business cases, work closely with Finance and Product, and make decisions with profitability and scalability in mind
- High personal accountability, clear communication and the prospect to build a small team in the medium term
Benefits
- Active role in building an innovative healthtech company where you can contribute ideas and help shape the future of healthcare
- Flat hierarchies and real influence in a young, dynamic and collegial team that values collaboration and mutual support
- Close collaboration with experienced founders, from whose knowledge and network you can benefit and further develop your skills
- Challenging, varied responsibilities that provide room for creativity, initiative and personal growth
- Modern workplace in central Zurich with a hybrid working model that supports a balanced mix of home office and office days
- Flexible working time models that adapt to your needs, plus numerous development opportunities to grow professionally and personally
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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