Support sales enablement initiatives within Yodeck's Revenue team, enhancing onboarding and training programs. Collaborate with cross - functional teams to promote sales skills and content.
About the role
- Indirect Marketing Manager driving growth through partner acquisition and co-marketing campaigns for Yodeck’s SaaS solutions. Collaborating with sales and marketing teams for successful engagement.
Responsibilities
- Lead the marketing efforts to attract, recruit, and onboard new partners (resellers, white-label, MSPs, distributors).
- In charge of defining the channel IPP, segmenting the base accordingly and building campaigns to recruit and energise similar partners.
- Design and execute outreach campaigns. Using events, associations and direct campaigns to unlock new engagement on a global scale.
- Collaborate with Channel Sales to target and qualify partner opportunities.
- Execute co-marketing campaigns with partners: webinars, bundles, vertical promotions. Building on established markets and opening up new geographies.
- Define and build innovative ways partners can drive new business via Yodeck, using our assets and marketing co-funds to drive growth.
- Support onboarding of new partners with messaging, assets, and onboarding flows. Ensuring that our Partner Platform holds all the assets they need to be successful.
- Translate PMM-delivered messaging and GTMs into partner-ready campaigns. You have a global remit, so ensure engagement reflects different cultures and approaches.
- Manage communication messaging, working with the Lifecycle Marketing team to optimise HubSpot workflows and effectively rollout to partners.
- Track usage of partner materials and engagement across different partner tiers. Identify signals to improve engagement and maximise the partner network contribution.
- Analyze partner marketing ROI: new logos, expansion MRR, churn, activation, and utilization rates.
- Own budget allocation, partner MDF, and campaign effectiveness tracking.
Requirements
- 10+ years in B2B SaaS channel or indirect marketing roles, with global experience
- Curious mindset, looking to challenge conventional thinking
- Strategic growth mindset and commercial acumen in a high velocity environment
- Strong understanding of partner ecosystems, co-marketing, and channel sales cycles
- Experience launching partner campaigns, onboarding flows, and co-marketing.
- Exposure to partner ecosystems (VARs, distributors, white-label, or affiliates)
- In-depth understanding of partner support platforms, such as Impartner or PartnerStack
- Strong project management and CRM/automation tool skills (HubSpot preferred)
- Comfortable representing marketing at events, expos, or in partner-facing situations
- Bonus: Knowledge of the digital signage sector or wider AV industry
Benefits
- Competitive salary
- Company-wide bonus scheme and a great Stock Option plan
- Amazing workplace, certified as Great Place to Work
- Hybrid Work From Home policy
- Office gym, nutritionist, and meal vouchers
- Individual training budget for professional development
- Private medical insurance plan
- Fun and collaborative start-up environment (with amazing offices!)
- Flexible working arrangements
- Commuting Expenses
- Equal opportunity and workplace diversity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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