Indirect Marketing Manager driving growth through partner acquisition and co-marketing campaigns for Yodeck’s SaaS solutions. Collaborating with sales and marketing teams for successful engagement.
Responsibilities
Lead the marketing efforts to attract, recruit, and onboard new partners (resellers, white-label, MSPs, distributors).
In charge of defining the channel IPP, segmenting the base accordingly and building campaigns to recruit and energise similar partners.
Design and execute outreach campaigns. Using events, associations and direct campaigns to unlock new engagement on a global scale.
Collaborate with Channel Sales to target and qualify partner opportunities.
Execute co-marketing campaigns with partners: webinars, bundles, vertical promotions. Building on established markets and opening up new geographies.
Define and build innovative ways partners can drive new business via Yodeck, using our assets and marketing co-funds to drive growth.
Support onboarding of new partners with messaging, assets, and onboarding flows. Ensuring that our Partner Platform holds all the assets they need to be successful.
Translate PMM-delivered messaging and GTMs into partner-ready campaigns. You have a global remit, so ensure engagement reflects different cultures and approaches.
Manage communication messaging, working with the Lifecycle Marketing team to optimise HubSpot workflows and effectively rollout to partners.
Track usage of partner materials and engagement across different partner tiers. Identify signals to improve engagement and maximise the partner network contribution.
Analyze partner marketing ROI: new logos, expansion MRR, churn, activation, and utilization rates.
Own budget allocation, partner MDF, and campaign effectiveness tracking.
Requirements
10+ years in B2B SaaS channel or indirect marketing roles, with global experience
Curious mindset, looking to challenge conventional thinking
Strategic growth mindset and commercial acumen in a high velocity environment
Strong understanding of partner ecosystems, co-marketing, and channel sales cycles
Experience launching partner campaigns, onboarding flows, and co-marketing.
Exposure to partner ecosystems (VARs, distributors, white-label, or affiliates)
In-depth understanding of partner support platforms, such as Impartner or PartnerStack
Strong project management and CRM/automation tool skills (HubSpot preferred)
Comfortable representing marketing at events, expos, or in partner-facing situations
Bonus: Knowledge of the digital signage sector or wider AV industry
Benefits
Competitive salary
Company-wide bonus scheme and a great Stock Option plan
Amazing workplace, certified as Great Place to Work
Hybrid Work From Home policy
Office gym, nutritionist, and meal vouchers
Individual training budget for professional development
Private medical insurance plan
Fun and collaborative start-up environment (with amazing offices!)
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