Ecommerce Customer Marketing Manager focusing on Pure Players and Retail.com strategies in Mexico City. Driving brand presence and optimizing digital commercial execution for effective market results.
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Hybrid Channel Manager, eCommerce
Posted 2 months ago
About the role
- eCommerce Manager at KFC accelerating the growth of app and web ordering platforms. Collaborating across teams to deliver seamless e-commerce experiences driving business results.
Responsibilities
- Develop commercial business plans to size, prioritize, and activate eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
- Own and track eCommerce performance, ensuring growth in conversion, check, and order frequency.
- Partner with Finance and Marketing to forecast, measure, and optimize performance.
- Translate business goals into clear product briefs and collaborate with Product and Tech to prioritize roadmap features that improve conversion, loyalty, and retention.
- Serve as the primary business point of contact for eCommerce product enhancements and innovation.
- Use performance insights to guide ongoing product and experience improvements.
- Partner with UX and Design to review guest journeys and ensure experiences are intuitive, consistent, and conversion-driven.
- Leverage analytics to enhance ordering, payment, and personalization flows.
- Maintain alignment between digital merchandising and broader brand campaigns.
- Partner with Operations and Restaurant Technology teams to improve digital order flow, handoff, and in-store engagement.
- Identify opportunities for restaurant teams to enhance digital awareness and adoption.
- Manage project timelines from concept through launch and track post-launch impact.
Requirements
- 6-8 years in digital marketing, preferably with a background in driving digital adoption
- Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
- Strong business acumen and ability to translate insights into action
- Excellent cross-functional project management and communication skills
- Proven ability to influence roadmaps and drive measurable impact
- Experience working in fast-paced, matrixed organizations
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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