About the role

  • Develop commercial business plans to size, prioritize, and activate eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
  • Own and track eCommerce performance, ensuring growth in conversion, check, and order frequency.
  • Partner with Finance and Marketing to forecast, measure, and optimize performance.
  • Translate business goals into clear product briefs and collaborate with Product and Tech to prioritize roadmap features that improve conversion, loyalty, and retention.
  • Serve as the primary business point of contact for eCommerce product enhancements and innovation.
  • Use performance insights to guide ongoing product and experience improvements.
  • Partner with UX and Design to review guest journeys and ensure experiences are intuitive, consistent, and conversion-driven.
  • Leverage analytics to enhance ordering, payment, and personalization flows.
  • Maintain alignment between digital merchandising and broader brand campaigns.
  • Partner with Operations and Restaurant Technology teams to improve digital order flow, handoff, and in-store engagement.
  • Identify opportunities for restaurant teams to enhance digital awareness and adoption.
  • Manage project timelines from concept through launch and track post-launch impact.

Requirements

  • 6-8 years in digital marketing, preferably with a background in driving digital adoption
  • Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
  • Strong business acumen and ability to translate insights into action
  • Excellent cross-functional project management and communication skills
  • Proven ability to influence roadmaps and drive measurable impact
  • Experience working in fast-paced, matrixed organizations

Job title

Channel Manager, eCommerce

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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