Ausbildung zum Kaufmann im E - Commerce in Dornstetten, Deutschland. Praktische Erfahrung im Online - Shop und in der Kundenbetreuung während der 3 - jährigen Ausbildungszeit.
About the role
- Manager of Omnichannel and Social Commerce focusing on TikTok Shop growth. Overseeing platform strategy and supporting broader ecommerce needs at Wella Company.
Responsibilities
- Lead the overall TikTok Shop growth strategy, including channel planning, product prioritization, promotional cadence, and performance optimization.
- Provide strategic oversight to the TikTok Shop agency, ensuring alignment on growth plans, creator pipeline, content direction, and storefront performance.
- Serve as the internal owner for TikTok Shop, aligning Marketing, Brand, Social, Creative, Operations, Sales, and DTC teams to support channel initiatives and ensure cohesive execution.
- Troubleshoot and resolve operational, system, or technical issues impacting channel performance in partnership with internal teams and the agency.
- Provide regular performance reporting to internal stakeholders and make strategic recommendations to improve channel performance.
- Support broader omnichannel ecommerce efforts as needed, including assisting with B2B retailer.com partners or brand.com initiatives.
- Collaborate with Sales, Marketing, Creative, Operations, and DTC teams to deliver assets, product information, and updates required for digital channel execution.
- Ensure consistency of brand storytelling, product presentation, and promotional alignment across digital touchpoints.
- Contribute to channel-level forecasting, demand planning, and performance analysis to support holistic omnichannel visibility.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field with 4+ years of experience in ecommerce, digital marketing, social commerce, influencer/affiliate marketing, or marketplace management;
- TikTok shop experience highly preferred
- Strong understanding and passion for social-commerce platforms, short-form content strategy, and creator/affiliate ecosystems.
- Experience managing external agency partners and cross-functional teams.
- Strong analytical skills with the ability to interpret data, surface insights, and make informed, strategic decisions.
- Excellent communication, relationship-building, and project management skills.
- Creative thinker with a passion for innovation and driving business growth.
- Beauty, personal care, or consumer products experience preferred.
Benefits
- health insurance
- life and disability insurance
- 401(k) retirement plan
- paid holidays
- paid time off (PTO)
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