Business Development Team Lead driving sales pipeline and mentoring BDRs at WGSN, a global trend forecasting authority. Leading a team to provide qualified leads to account executives.
Responsibilities
Take responsibility for the pipeline for the region served
Execute a set of demand-generation activities to meet defined regional pipeline targets
Support and encourage each team member's personal development plans
Provide structured, consistent coaching and guidance to the team
Ensure the team is prepared for campaigns, promotions and messaging (sector and competitive) targeted at specific industries, segments and accounts
Engage your sales development team in relevant demand-generation activities through consistent communication and results analysis
Anticipate issues through reporting and data analysis and manage the Salesforce lead queue
Promote best practices for using demand-generation tools within sales teams and share standard processes (e.g., SalesLoft, LinkedIn Sales Navigator, ZoomInfo, Salesforce)
Act as the subject-matter expert on sales tools, processes and outreach strategies to guide Business Development Representatives daily
Provide ongoing support and guidance to BDRs in their daily tasks, offering troubleshooting and real-time coaching
Monitor daily activities and KPIs and perform appropriate follow-up
Update SalesLoft cadences
Identify individual and team training needs and develop timely solutions to address them
Requirements
Bachelor's degree in Business Administration, Advertising, or a related field
Relevant experience in sales
2+ years of experience as a BDR or in an equivalent role
Previous experience in the SaaS or information services sector
Proven track record of meeting and/or exceeding targets through process-driven identification, qualification and closing of new business, as well as growth of the existing installed base
Experience developing and maintaining business plans, sales strategies and vertical market approaches, and negotiating and closing complex deals
Proven experience in building, training and enabling fast-growing teams
Strong verbal and written communication skills, including excellent CRM reporting capabilities
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