Business Development Representative focused on generating new business opportunities at a programmatic advertising agency. Engaging potential clients through various channels to fill the sales pipeline.
Responsibilities
Identify, prospect, and engage potential clients through outbound channels (email, LinkedIn, and calling where appropriate)
Qualify inbound leads and book discovery meetings that align with War Room’s ideal client profile
Ensure a consistent flow of sales-qualified opportunities for the CGO
Build targeted prospect lists using tools such as Apollo.ai, LinkedIn Sales Navigator, or similar platforms
Conduct account and contact research to personalize outreach
Accurately track leads, activities, and outcomes in HubSpot
Maintain strong CRM hygiene and follow established workflows
Contribute to reporting on outreach activity, conversion rates, and pipeline contribution
Document outreach sequences, qualification criteria, and SDR best practices
Share insights on what messaging and approaches are resonating in the market
Requirements
1–3 years of experience in sales, business development, or customer-facing roles (internships or co-op experience welcome).
Strong interest in digital marketing, advertising, or tech services.
Excellent communication skills, both verbal and written.
Comfortable with outbound prospecting and resilient in handling rejections.
Highly organized with the ability to manage multiple outreach activities.
Proactive self-starter with a growth mindset.
Experience with CRM tools (e.g., HubSpot, Salesforce) is an asset.
Programmatic exposure/experience is a bonus.
Agency experience is a bonus.
Benefits
Hybrid work + Summer Hour Fridays
3 weeks of annual paid vacation with tenure increases
Additional paid holiday season break
Paid sick leave
Extended Health and Dental benefits + Wellness spending account
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