Marketing Intern supporting pharmaceutical marketing initiatives across social media and digital engagement. Collaborating with teams on strategies tailored for the Canadian market.
DP
Hybrid Business Development and Marketing Manager – Sectors and Clients, Energy and Natural Resources
Posted 2 months ago
About the role
- Lead sector BD strategies and client growth at DLA Piper; manage pipeline and pursue cross-practice opportunities. Execute campaigns, RFPs, events, and account plans.
Responsibilities
- Develop and help drive sector specific annual strategic plans focused on growth in partnership with sector leadership
- Assist with the identification and development of new business opportunities and manage pipeline
- Drive cross-practice and cross-sector collaboration around emerging and key issues/trends for the sector
- Identify and pursue client targeting initiatives
- Develop thought leadership and content-driven marketing campaigns that showcase the firm’s deep understanding of industry trends and priorities
- Partner with Pursuits and Pricing team members and Sectors & Clients Senior Manager to shape strategic RFP responses and win themes
- Build and maintain sector specific and client marketing materials, website content, and pitch materials
- Use data and analytics tools to monitor growth, prioritize targets, and assess ROI
- Utilize AI-driven BD tools to enhance efficiency and automation
- Scope, plan and execute high-impact sector events, roadshows, webinars, and conference sponsorships
- Collaborate with Communications team to amplify sector presence across media, directories, awards, and digital channels
- Develop client-specific playbooks, strategic account plans, and dashboards for key targets and track client revenue growth
- Assist in the onboarding and integration of lateral hires within the sector with emphasis on client and partner introductions and cross-sell strategy
- Supervise and mentor team members where applicable
- Advise and manage the sector marketing budget with Sectors & Clients Senior Manager, ensuring alignment with firm priorities and ROI
- Proactively report on sector trends and insights gathered from key marketing efforts, pitches and initiatives
- Leverage Market and Business Intelligence team for staying abreast of sector related opportunities and trends
- Monitor industry news and developments to share relevant client and sector insights with key stakeholders
Requirements
- Minimum Education High School or GED
- Preferred Education Bachelor’s Degree in Communication, Marketing, Journalism or similar field
- Minimum Years of Experience 6 years’ Marketing/business development support experience, preferably in the professional services industry
- Familiarity with Energy and Resources Sector and/or Sustainability (preferred)
- Solid understanding of the legal industry, including different practice areas and the overall legal process
- Exceptional communication and interpersonal skills, with the ability to build rapport and trust with clients and internal stakeholders
- Strong business acumen, with the ability to identify and pursue business development opportunities
- Excellent organizational skills and attention to detail, capable of managing multiple client accounts simultaneously
- Proficient in using customer relationship management (CRM) systems and other relevant software tools
- Experience using data and analytics tools and AI-driven BD tools
- Ability to adapt to changing priorities, work under pressure, and meet deadlines
- Professional demeanor, maintaining confidentiality and handling sensitive client information with discretion
- Ability to effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties
- No immigration sponsorship is available for this position
Benefits
- comprehensive package of benefits including medical/dental/vision insurance
- 401(k)
- hybrid work schedule
- Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and to participate in the job selection process
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