CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
DP
Hybrid Business Development and Marketing Manager – Sectors and Clients, Energy and Natural Resources
Posted 2 weeks ago
About the role
- Develop and help drive sector specific annual strategic plans focused on growth in partnership with sector leadership
- Assist with the identification and development of new business opportunities and manage pipeline
- Drive cross-practice and cross-sector collaboration around emerging and key issues/trends for the sector
- Identify and pursue client targeting initiatives
- Develop thought leadership and content-driven marketing campaigns that showcase the firm’s deep understanding of industry trends and priorities
- Partner with Pursuits and Pricing team members and Sectors & Clients Senior Manager to shape strategic RFP responses and win themes
- Build and maintain sector specific and client marketing materials, website content, and pitch materials
- Use data and analytics tools to monitor growth, prioritize targets, and assess ROI
- Utilize AI-driven BD tools to enhance efficiency and automation
- Scope, plan and execute high-impact sector events, roadshows, webinars, and conference sponsorships
- Collaborate with Communications team to amplify sector presence across media, directories, awards, and digital channels
- Develop client-specific playbooks, strategic account plans, and dashboards for key targets and track client revenue growth
- Assist in the onboarding and integration of lateral hires within the sector with emphasis on client and partner introductions and cross-sell strategy
- Supervise and mentor team members where applicable
- Advise and manage the sector marketing budget with Sectors & Clients Senior Manager, ensuring alignment with firm priorities and ROI
- Proactively report on sector trends and insights gathered from key marketing efforts, pitches and initiatives
- Leverage Market and Business Intelligence team for staying abreast of sector related opportunities and trends
- Monitor industry news and developments to share relevant client and sector insights with key stakeholders
Requirements
- Minimum Education High School or GED
- Preferred Education Bachelor’s Degree in Communication, Marketing, Journalism or similar field
- Minimum Years of Experience 6 years’ Marketing/business development support experience, preferably in the professional services industry
- Familiarity with Energy and Resources Sector and/or Sustainability (preferred)
- Solid understanding of the legal industry, including different practice areas and the overall legal process
- Exceptional communication and interpersonal skills, with the ability to build rapport and trust with clients and internal stakeholders
- Strong business acumen, with the ability to identify and pursue business development opportunities
- Excellent organizational skills and attention to detail, capable of managing multiple client accounts simultaneously
- Proficient in using customer relationship management (CRM) systems and other relevant software tools
- Experience using data and analytics tools and AI-driven BD tools
- Ability to adapt to changing priorities, work under pressure, and meet deadlines
- Professional demeanor, maintaining confidentiality and handling sensitive client information with discretion
- Ability to effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties
- No immigration sponsorship is available for this position
Benefits
- comprehensive package of benefits including medical/dental/vision insurance
- 401(k)
- hybrid work schedule
- Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and to participate in the job selection process
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