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Perrigo Company plcSenior Brand Manager – Central & East Cluster
Senior Brand Professional managing and growing brand presence in market for Perrigo. Developing marketing strategies, analyzing market trends and collaborating with teams.
About the role
- Lead the development and execution of brand campaigns and marketing projects for the UK and Europe
- Manage activations with PR, influencer and other partners to create impactful moments
- Coordinate product launches and seasonal campaigns and identify strategic partnership opportunities
- Work closely with the Europe Marketing Director and cross-functional partners (creative, social, influencer, acquisition)
- Lead quarterly and long-term brand planning for the UK and Europe
- Project-manage Europe marketing efforts, lead meetings and team communications with global Marketing
- Manage PR agency partner to execute communications initiatives across brand and product stories, partnerships, events
- Monitor marketing trends across industries, focusing on E-commerce, lifestyle brands, and home decor
- Monitor brand health and identify trends/insights from social listening and brand awareness surveys
- Proactively identify and evaluate brand growth opportunities through new channels, partnerships, campaigns
- Manage Brand Strategy budget, report on major Brand initiatives and set and manage to KPIs
Requirements
- 5+ years of relevant experience in Brand Management/ Marketing and/or Growth marketing
- Proven track record of developing, executing and optimising groundbreaking marketing campaigns, growing brand KPIs
- Experience working with in-house creative teams and external agency partners
- Strong project management skills with the ability to manage multiple projects at once and the desire to bring structure to undefined procedures
- Strong integrated channel experience, with a focus on digital channels, PR and ATL
- Ability to think strategically about the big picture and quickly dive into the details
- Strong understanding of data, data analysis, and KPIs, with ability to combine business data with consumer insights
- Strong presentation skills with the ability to effectively communicate cross-functionally with key stakeholders and executives
- Flexible and comfortable with a fast-paced, always changing environment
- Fluency in English and German language
- Preferred: Prior experience in a fast-paced startup or e-commerce company
- Preferred: Prior experience working across multiple European territories
Benefits
- Competitive compensation and benefits packages.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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