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Perrigo Company plcSenior Brand Manager – Central & East Cluster
Senior Brand Professional managing and growing brand presence in market for Perrigo. Developing marketing strategies, analyzing market trends and collaborating with teams.
About the role
- Ensure adherence to Nebula's brand guidelines, tone of voice, visual identity, and messaging across all platforms.
- Oversee the creation of compelling and consistent content across various channels, including the app, websites, product marketing campaigns, social media, PR, etc.
- Collaborate with internal stakeholders, product managers, designers, and copywriters to produce high-quality materials that reflect Nebula's brand image.
- Launch and coordination of omnichannel brand marketing campaigns to increase brand awareness of Nebula.
- Develop and maintain brand guidelines to ensure consistency in visual identity, messaging, and tone of voice.
- Align campaigns and initiatives with Nebula's overall brand strategy by working closely with the Marketing, Product, and Operations departments.
- Conduct customer research to monitor brand health and identify growth opportunities.
- Identify and build partnerships that enhance Nebula's reputation and expand its audience.
- Measure the effectiveness of brand campaigns and report on key metrics, such as brand search volume and organic traffic conversion.
- Monitor competitor activities and industry trends.
Requirements
- 3 years of experience in roles such as Brand Manager.
- English C1.
- Background in brand marketing and communications, with expertise in crafting strategic frameworks, narratives, and brand storytelling.
- Strong brand management skills, including implementing strategies across various channels.
- Exceptional copywriting skills.
- Experience working with cross-functional teams.
- Expertise in research, monitoring, interpreting consumer and market data, and identifying consumer trends and insights.
- Project management experience with a structured approach.
- Ability to develop and implement brand strategies that align with business objectives and resonate with target audiences.
- Deep understanding of brand identity, brand pillars, and tone of voice, and how to implement these in product communications.
- Knowledge of digital marketing channels, including SEO, SERM, social media marketing, email marketing, and content marketing.
- Analytical skills for evaluating market data and consumer insights to make informed decisions and measure brand campaign effectiveness.
Benefits
- Work from the comfort of your home or from one of our offices in Kyiv, Lviv or Warsaw.
- Enjoy 20 annual vacation days and unlimited sick leave, all covered by the company;
- Don't worry about getting the right equipment, we've got you covered if necessary;
- Stay healthy with access to a corporate doctor online, and health insurance options in Ukraine or a fixed amount towards insurance abroad after your probation period;
- Keep learning with our extensive corporate library, internal online meetings, and lectures;
- Grow your skills with our training compensation program;
- Take advantage of our supportive corporate culture, including assistance with relocation, advice on legal stay abroad, housing support, and help for third-country nationals;
- Have fun with our online events and team-building activities!
Job title
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