Communications Manager responsible for crafting compelling narratives at Johnsonville. Collaborating with teams to enhance member engagement through creative content.
About the role
- Brand and Communications Manager at Right at Home UK, enhancing a respected care brand's national communications. Shaping messages and leading strategic media relations to impact public perception.
Responsibilities
- Lead the development and execution of a national communications strategy that aligns with our mission and values, ensuring consistency across all channels and audiences.
- Shape and protect the brand narrative, ensuring our tone of voice reflects our commitment to compassion, professionalism, and excellence.
- Act as the brand guardian, overseeing all internal and external communications, from press releases and social media to award submissions and executive speeches.
- Drive proactive media relations, securing positive coverage in national and regional outlets, and building strong relationships with journalists, influencers, and stakeholders.
- Lead crisis communications, acting as the primary contact for media responses and supporting the leadership team with timely, transparent messaging.
- Coach and support franchisees with local PR, communication processes, media training, and brand alignment, ensuring consistency across our UK network.
- Mentor and manage a high-performing creative and copy team, fostering innovation and accountability.
- Use data and insight to evaluate campaign performance, refine messaging, and inform strategic decisions.
- Champion internal communications, ensuring our people feel informed, inspired, and connected to our purpose.
Requirements
- A degree or professional qualification in communications, journalism, marketing, or a related field
- 3–5 years’ experience in a senior communications or PR role, ideally within a values-led or regulated sector
- Proven ability to craft compelling, multi-layered messaging that resonates with diverse audiences
- Strong media network and experience managing high-profile press opportunities
- Expertise in crisis communications, reputation management, and stakeholder engagement
- A confident, adaptable writer with a sharp eye for detail and a passion for storytelling
- A strategic thinker who thrives under pressure and leads with empathy and clarity
- Experience managing budgets, agencies, and cross-functional teams
Benefits
- 23 days annual leave (increasing with service) + bank holidays
- Salary sacrifice pension & EV scheme
- Contribution to private healthcare
- Free secure parking
- A collaborative, values-led culture with a supportive and creative team
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