Director of Corporate Marketing & Communication at Reputation leading brand strategies and content development. Overseeing PR, social media, and analyst relations for effective brand communication.
About the role
- Director of Communications for Coca-Cola managing Brazil's corporate reputation and leading sustainability storytelling. Shaping narratives through high-impact campaigns and senior stakeholder engagement.
Responsibilities
- Lead the Communications strategy for Brazil, shaping and protecting Coca-Cola’s corporate and brand reputation across media, stakeholders, and employees in alignment with LATAM and global PACS priorities.
- Position Coca-Cola as a trusted and constructive partner in Brazil by creating synergies between Communications, Sustainability, and Public Affairs, ensuring consistent narratives and coordinated engagement.
- Drive corporate reputation and sustainability storytelling, translating sustainability commitments and impact into credible narratives that strengthen trust and support long-term license to operate.
- Lead high-impact, 360-degree communications campaigns, including coalition-building and third-party advocacy, to positively influence public debate on priority business and societal issues.
- Build and maintain senior relationships with national and regional media, opinion leaders, NGOs, and key influencers, shaping agenda-setting and positive positioning among opinion elites.
- Provide strategic leadership to Bottler Communications teams, strengthening system alignment, amplifying joint impact, and maximizing influence across the Brazilian market.
- Lead crisis preparedness and response, designing and executing contingency and crisis communications plans in close coordination with PACS, Legal, and LATAM teams.
- Oversee internal and external communications execution, ensuring consistency with regional and global guidelines, disciplined delivery through the Annual Business Plan (ABP), and effective budget management.
Requirements
- Bachelor’s degree required; advanced degree in Communications, Journalism, Public Relations, Business, or related field preferred.
- Typically 10+ years of experience in corporate communications, reputation management, or public affairs-related communications, ideally within large, complex, or highly regulated organizations.
- Proven track record leading corporate reputation strategies, crisis communications, and high-stakes media engagement.
- Strong understanding of Brazil’s media, social, political, and stakeholder landscape, with the ability to connect communications to broader business and policy contexts.
- Demonstrated experience integrating communications with sustainability and public affairs agendas to build credibility and long-term trust.
- Strong people leadership skills, with experience leading teams and influencing across a matrixed organization and bottler system.
- Excellent strategic thinking, analytical judgment, and problem-solving capabilities.
- Exceptional written, verbal, and interpersonal communication skills, with executive presence and confidence.
- Fluent Portuguese and English required.
Benefits
- Global Exposure: Be part of a globally connected PACS and Communications organization, working closely with LATAM and global leaders on reputation and influence strategies.
- Iconic Brands: Shape the narrative of one of the world’s most recognized and admired brand portfolios in one of its most important markets.
- Learning & Development: Access leadership development programs, global learning platforms, and continuous growth opportunities.
- Purpose-Driven Work: Lead communications that strengthen trust, advance sustainability, and protect the long-term future of our business and communities in Brazil.
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