Analista de Marketing Pleno atuando no planejamento e execução de campanhas de marketing. Colaboração com times comerciais e análise de métricas de performance.
About the role
- B2B Marketing Manager responsible for scalable campaigns and client engagement at HealthHero, a digital healthcare provider. Collaborating with marketing, sales, and account teams for integrated and impactful marketing strategies.
Responsibilities
- Plan, build and deliver scalable B2B marketing campaigns that drive lead generation, pipeline growth and client engagement.
- Plan, build and deliver scalable B2B marketing campaigns that drive measurable commercial outcomes (pipeline contribution, lead quality and account engagement.
- Manage and optimise HealthHero’s HubSpot marketing platform, including workflows, email campaigns, landing pages and reporting dashboards.
- Develop and maintain client-facing engagement materials, including pitch decks, brochures, case studies and in-life communications.
- Support new product and service launches with go-to-market campaigns and client-facing materials.
- Collaborate with Sales, Business Development and Account Management teams to ensure campaigns and content are aligned and commercially impactful.
- Create and update website pages and digital content to support campaigns, ensuring on-brand messaging and SEO optimisation.
- Plan and execute webinars, client events and thought leadership initiatives to drive awareness and engagement.
- Design and scale repeatable marketing processes (campaign frameworks, reporting dashboards, best-practice playbooks) to ensure efficiency and consistency across markets and propositions.
- Monitor and report on campaign performance, providing insights and recommendations for optimisation.
- Work with external agencies and partners where required to deliver campaigns at pace.
- Support the Head of Marketing in developing scalable marketing processes and ensuring consistent brand application across all channels.
Requirements
- Extensive experience in B2B marketing, ideally in healthcare, insurance, fintech or other regulated sectors.
- Strong experience using HubSpot (or a similar marketing automation/CRM system) to manage campaigns, workflows and reporting.
- Proven track record of developing and delivering multi-channel campaigns that drive measurable commercial outcomes.
- Experience creating marketing assets and web content, with an eye for detail and brand consistency.
- Skilled in stakeholder management, able to work cross-functionally with commercial and product teams.
- Comfortable balancing strategic thinking with hands-on execution.
- Analytical and data-driven, with experience reporting on campaign performance and ROI.
- Excellent written and verbal communication skills.
- Adaptable and proactive, with the ability to manage multiple projects in a fast-paced environment.
Benefits
- 25 days holiday plus bank holidays and your birthday off
- Access to HealthHero’s digital healthcare services (GP, mental health and more)
- Life cover, cycle to work and electric car schemes
- Pension scheme and salary exchange
Job title
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