Plan, build and deliver scalable B2B marketing campaigns that drive lead generation, pipeline growth and client engagement.
Plan, build and deliver scalable B2B marketing campaigns that drive measurable commercial outcomes (pipeline contribution, lead quality and account engagement.
Manage and optimise HealthHero’s HubSpot marketing platform, including workflows, email campaigns, landing pages and reporting dashboards.
Develop and maintain client-facing engagement materials, including pitch decks, brochures, case studies and in-life communications.
Support new product and service launches with go-to-market campaigns and client-facing materials.
Collaborate with Sales, Business Development and Account Management teams to ensure campaigns and content are aligned and commercially impactful.
Create and update website pages and digital content to support campaigns, ensuring on-brand messaging and SEO optimisation.
Plan and execute webinars, client events and thought leadership initiatives to drive awareness and engagement.
Design and scale repeatable marketing processes (campaign frameworks, reporting dashboards, best-practice playbooks) to ensure efficiency and consistency across markets and propositions.
Monitor and report on campaign performance, providing insights and recommendations for optimisation.
Work with external agencies and partners where required to deliver campaigns at pace.
Support the Head of Marketing in developing scalable marketing processes and ensuring consistent brand application across all channels.
Requirements
Extensive experience in B2B marketing, ideally in healthcare, insurance, fintech or other regulated sectors.
Strong experience using HubSpot (or a similar marketing automation/CRM system) to manage campaigns, workflows and reporting.
Proven track record of developing and delivering multi-channel campaigns that drive measurable commercial outcomes.
Experience creating marketing assets and web content, with an eye for detail and brand consistency.
Skilled in stakeholder management, able to work cross-functionally with commercial and product teams.
Comfortable balancing strategic thinking with hands-on execution.
Analytical and data-driven, with experience reporting on campaign performance and ROI.
Excellent written and verbal communication skills.
Adaptable and proactive, with the ability to manage multiple projects in a fast-paced environment.
Benefits
25 days holiday plus bank holidays and your birthday off
Access to HealthHero’s digital healthcare services (GP, mental health and more)
Life cover, cycle to work and electric car schemes
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