Hybrid B2B Marketing Manager

Posted 3 weeks ago

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About the role

  • Plan, build and deliver scalable B2B marketing campaigns that drive lead generation, pipeline growth and client engagement.
  • Plan, build and deliver scalable B2B marketing campaigns that drive measurable commercial outcomes (pipeline contribution, lead quality and account engagement.
  • Manage and optimise HealthHero’s HubSpot marketing platform, including workflows, email campaigns, landing pages and reporting dashboards.
  • Develop and maintain client-facing engagement materials, including pitch decks, brochures, case studies and in-life communications.
  • Support new product and service launches with go-to-market campaigns and client-facing materials.
  • Collaborate with Sales, Business Development and Account Management teams to ensure campaigns and content are aligned and commercially impactful.
  • Create and update website pages and digital content to support campaigns, ensuring on-brand messaging and SEO optimisation.
  • Plan and execute webinars, client events and thought leadership initiatives to drive awareness and engagement.
  • Design and scale repeatable marketing processes (campaign frameworks, reporting dashboards, best-practice playbooks) to ensure efficiency and consistency across markets and propositions.
  • Monitor and report on campaign performance, providing insights and recommendations for optimisation.
  • Work with external agencies and partners where required to deliver campaigns at pace.
  • Support the Head of Marketing in developing scalable marketing processes and ensuring consistent brand application across all channels.

Requirements

  • Extensive experience in B2B marketing, ideally in healthcare, insurance, fintech or other regulated sectors.
  • Strong experience using HubSpot (or a similar marketing automation/CRM system) to manage campaigns, workflows and reporting.
  • Proven track record of developing and delivering multi-channel campaigns that drive measurable commercial outcomes.
  • Experience creating marketing assets and web content, with an eye for detail and brand consistency.
  • Skilled in stakeholder management, able to work cross-functionally with commercial and product teams.
  • Comfortable balancing strategic thinking with hands-on execution.
  • Analytical and data-driven, with experience reporting on campaign performance and ROI.
  • Excellent written and verbal communication skills.
  • Adaptable and proactive, with the ability to manage multiple projects in a fast-paced environment.

Benefits

  • 25 days holiday plus bank holidays and your birthday off
  • Access to HealthHero’s digital healthcare services (GP, mental health and more)
  • Life cover, cycle to work and electric car schemes
  • Pension scheme and salary exchange

Job title

B2B Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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