Commercial Lines Marketing Assistant at Cross Insurance processing new business accounts and collaborating with the team to meet marketing goals. Involves underwriting, quoting, and issuing new accounts as necessary.
About the role
- AVP of Rewards Marketing focuses on lifecycle marketing for the OnePay Walmart partnership. Requires experience in CRM, marketing campaigns, and collaboration with analytics and product teams.
Responsibilities
- Develop, execute, and optimize personalized lifecycle marketing programs that engage customers from onboarding through long-term loyalty
- Lead journey design, testing, and automation across email, SMS, mobile app, and digital channels in partnership with Rewards IT and OnePay to capitalize on personalization tools
- Work directly with OnePay to build a trust-based relationship to execute on joint growth and engagement plans
- Partner with Analytics, Product, and Technology to leverage data and behavioral triggers that deepen customer engagement
- Build and manage multi-channel campaigns that drive activation, reward redemption, and retention for the OnePay Walmart credit product
- Develop creative briefs, campaign calendars, and messaging strategies aligned with customer insights and brand tone
- Collaborate with Loyalty, Digital, and Rewards Product teams to evolve the value proposition and enhance lifecycle touchpoints
- Lead A/B testing, measurement, and continuous optimization to improve engagement, conversion, and ROI
- Manage agency and internal creative partners to deliver high-impact communications on time and on brand
- Ensure marketing compliance and operational excellence across all campaigns
- Contribute to the broader OnePay growth strategy, bringing a test-and-learn mindset and helping shape new best practices in personalization, automation, and rewards engagement
Requirements
- Bachelor’s degree and a minimum of 5 years of experience leading lifecycle, CRM, or retention marketing campaigns; OR, in lieu of a degree, a high school diploma/GED and 8+ years of experience leading lifecycle, CRM, or retention marketing campaigns
- Strong knowledge Workfront navigation to execute on marketing campaigns
- Strong background in data-driven marketing and personalization using CRM or marketing automation platforms (Salesforce Marketing Cloud preferred)
- Experience managing cross-channel marketing campaigns (email, mobile, digital, social, and direct mail)
- Proven ability to work collaboratively in a fast-paced, dynamic environment
- Excellent communication, organizational, and project-management skills
Benefits
- Health insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
- Annual bonus based on individual and company performance
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