Associate Director for Liver Franchise Marketing focusing on regional engagement and insights. Driving strategic initiatives and ensuring compliance while managing relationships with stakeholders.
Responsibilities
Support the development and execution of the PBC Marketing strategic plan focusing on the regional engagement initiatives, insight gathering and events management
Work to pull through Liver Franchise strategic priorities with key stakeholders ensuring coordination across Marketing & Sales teams, as well as cross functionally
Drive the development and implementation of key regional priority opportunities and activations
Foster Gilead’s Liver leadership narrative while amplifying key partnership activities
Develop and execute insight plan for key stakeholders, inclusive of speaker bureau and regional advisory boards when appropriate
Orchestrate Gilead’s presence at key Liver events and sponsorships ensuring engagement across the organization and alignment with our commercial strategic priorities
Manages and direct agency partners to deliver on the annual tactical plan within the assigned budget
Develop and deliver presentations to a range of internal stakeholders and external audiences
Ensure compliance with all relevant laws, regulations and policies
Requirements
10 years of professional experience
8+ years MS/MA or MBA
Bachelor’s degree in marketing or related fields required
Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices
Previous experience in marketing research and/or pharmaceutical sales desired
MBA or other advanced business or public health degree is desired
Liver experience and relationships is preferred
Benefits
company-sponsored medical, dental, vision, and life insurance plans
discretionary annual bonus
discretionary stock-based long-term incentives (eligibility may vary based on role)
paid time off
Job title
Associate Director, Liver, PBC Franchise Marketing – Regional Engagement Lead
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