Assistant Director of Client Marketing at Northwestern Mutual, responsible for strategic development and execution of client marketing programs. Focused on leveraging data to drive business growth and client retention.
About the role
- Marketing Decision Intelligence Lead at Barclays applying advanced analytical techniques to assess marketing effectiveness and guide investment decisions. Collaborating with marketing teams to evaluate campaign performance and ROI.
Responsibilities
- Provide independent and balanced advice to senior stakeholders
- Develop and implement strategic advisory incentives
- Collaborate with various stakeholder groups to identify the appropriate strategic direction
- Develop financial models to support strategic recommendations
- Manage negotiations and transaction structure development
- Identify industry trends and maintain peer benchmarking
- Advise key stakeholders on functional and cross-functional areas
Requirements
- Advanced analytical and statistical capability
- Experience in marketing attribution modeling, campaign performance analysis, and ROI measurement
- Expertise in multi‑touch attribution, marketing mix modeling, experimental design, and incrementality testing
- Channel‑level marketing experience across Paid Search (PPC), Paid Social, and Programmatic
- Excellent stakeholder management and communication skills
- Deep understanding of digital marketing metrics, customer journey analytics, and performance measurement frameworks
Benefits
- Access to professional development opportunities
- Flexible working hours
- Health and wellness programs
- Opportunities for collaboration with cross-functional teams
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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