Marketing Decision Intelligence Lead at Barclays applying advanced analytical techniques to assess marketing effectiveness and guide investment decisions. Collaborating with marketing teams to evaluate campaign performance and ROI.
About the role
- Assistant Director of Client Marketing at Northwestern Mutual, responsible for strategic development and execution of client marketing programs. Focused on leveraging data to drive business growth and client retention.
Responsibilities
- Develop multi-year strategies and programs that deepen client relationships with existing clients
- Assist team in the development and execution of client program strategy
- Leverage data-driven approach to develop recommendations for program optimization
- Partner with Consumer Insights to shape consumer research
- Coordinate with measurement partners to evaluate and provide business perspective
- Assist in development of annual contact strategy for clients
- Partner with data, activation, Martech, and engineering teams to execute campaigns
- Identify process and artifacts improvements allowing teams to efficiently develop strategies
- Represent team’s work to peers and leadership
- Foster a culture of collaboration, innovation, and accountability
Requirements
- 9+ years of experience in Marketing, with a focus on strategy
- Bachelor’s Degree in Marketing, Business, or related field
- Proven track record leveraging data and insights to develop strategies and execute marketing programs that deliver results
- Experience in developing, executing, and interpreting marketing tests
- Experience leading projects with technical teams to bring new functionality to life
- Strong analytical abilities
- Strong project management skills
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible working arrangements
- Professional development opportunities
- Bonuses
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