Commercial Lines Marketing Assistant at Cross Insurance processing new business accounts and collaborating with the team to meet marketing goals. Involves underwriting, quoting, and issuing new accounts as necessary.
About the role
- Acquisition Marketing Manager driving marketing strategies at Kognity. Focused on increasing leads and optimising campaign performance for an EdTech company.
Responsibilities
- 🚀 Significantly increase high-quality leads and marketing-led pipeline contribution through organic search, paid search, ABM, emails, referrals, and content.
- 📈 Improve funnel performance by raising conversion rates and reducing CAC.
- ⚙️ Build and scale a repeatable demand generation engine with clear ROI reporting.
- 🌐 Develop new channels, partnerships, and messaging for brand awareness and demand generation.
- 🎯 Develop and run marketing campaigns and programs targeting ICPs — from concept to execution.
- 📊 Analyse and optimise campaigns, nurture flows, and automated programs to efficiently drive prospects through the funnel.
Requirements
- 💼 Proven success in driving measurable pipeline growth in B2B SaaS (MQLs, CAC, conversion rates).
- 📊 Experience with CRM and marketing automation tools (e.g. HubSpot or Salesforce), as well as Google Analytics.
- 📣 Proven success running multi-channel campaigns targeting ICPs.
- 🧠 Analytical strength — able to connect activity to revenue impact and communicate funnel dynamics clearly.
- 🎨 Hands-on expertise across paid, organic, ABM, email, CRO, and automation — with the ability to execute as well as strategise.
- 🤖 A curiosity for AI and a drive to experiment with new tools to enhance creativity, decisions, and execution.
Benefits
- 💻 Truly Hybrid — work from our Stockholm office when you like.
- 🏦 ITP Pension Plan with Nordnet.
- 💪 Yearly budget of 5,000 SEK to spend on health-related services.
- 🌴 30 days of paid vacation every year.
- 🤕 Full pay sick leave starting on day 1.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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