Acquisition Marketing Manager driving marketing strategies at Kognity. Focused on increasing leads and optimising campaign performance for an EdTech company.
Responsibilities
π Significantly increase high-quality leads and marketing-led pipeline contribution through organic search, paid search, ABM, emails, referrals, and content.
π Improve funnel performance by raising conversion rates and reducing CAC.
βοΈ Build and scale a repeatable demand generation engine with clear ROI reporting.
π Develop new channels, partnerships, and messaging for brand awareness and demand generation.
π― Develop and run marketing campaigns and programs targeting ICPs β from concept to execution.
π Analyse and optimise campaigns, nurture flows, and automated programs to efficiently drive prospects through the funnel.
Requirements
πΌ Proven success in driving measurable pipeline growth in B2B SaaS (MQLs, CAC, conversion rates).
π Experience with CRM and marketing automation tools (e.g. HubSpot or Salesforce), as well as Google Analytics.
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