Key Account Manager driving product uptake and building NHS relationships for new Respiratory therapies. Collaborating with teams and engaging stakeholders to enhance patient access and treatment options.
About the role
- Account Manager in PURPLE's Fashion division driving brand exposure through creative placement and media relations. Building relationships with key journalists and managing junior team members.
Responsibilities
- Media networking and liaising across relevant beats; maintaining strong relationships with media through regular one-to-one appointments and meetings
- Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarisation trips, effective pitching, training of spokespersons and pitching local, regional and national stories
- Competitive media research and analysis
- Participating in the creation of communications plans and strategies
- Navigating partnership and collaboration opportunities
- Spearheading and supporting with event logistics
- Over-seeing development of weekly and monthly media reports for clients
- Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel
- Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage ****
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- General media monitoring across clients and all competitors
- Consistently producing high quality internal and external communications content
- Oversight and compilation of weekly client agendas
- Proactively pitch story ideas to achieve maximum editorial placement across your brands
- Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level.
- Equally support AD’s and senior members of the team to ensure maximum support across all levels.
- Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
- Have strong connections with leading and emerging editorial talents in the UK and Europe;
- Managing the Junior Account Executive/Account Executive to help reach personal and team targets
- Contribute to agency new business efforts; both creating proposals and participating in relevant pitches****
Requirements
- Proven experience operating in a senior position within the fashion industry
- Proven commercial experience with working in a fast-paced environment
- Management experience is highly desirable
- Proven track record of creating a positive impact on business through implementation of a PR strategy
- Discreet, professional and well spoken, with excellent communication skills
- Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
- Pro-active and able to show initiative/ideas to constantly promote the PURPLE offering
- Creative and strategic thinker
- strong established fashion press contacts
- International press contacts are also desirable
- Strong experience of event management
- Strong presentation & superb writing skills
- Able to identify communication opportunities across multiple media platforms
- Strong MS Word skills; working knowledge of PowerPoint and Excel
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