Digital Account Manager managing a portfolio of SMB clients at Grandir Solutions. Developing tailored digital marketing strategies and ensuring successful outcomes for clients.
About the role
- Public Relations Manager leading internal and external communications for PCA Group. Developing PR strategies and managing media relationships across beauty brands.
Responsibilities
- Develop and execute PR strategies across PCA subsidiaries including The Premiere Group and BEAUTYSPACE US.
- Manage relationships with media outlets, journalists, influencers, and industry publications.
- Draft and distribute press releases, media kits, talking points, and executive statements.
- Coordinate product seeding initiatives with Brand Management and Marketing teams.
- Track and report on press coverage, media ROI, and sentiment analysis.
- Lead internal communication strategies for major announcements, policy rollouts, leadership updates, and organizational changes.
- Partner with HR and Executive Leadership to support employee engagement communications, performance review cycles, PTO policy rollouts, and corporate initiatives.
- Supervise Events Coordinator to support PR-related event planning including product launches, trade shows, press previews, and brand showcases.
- Provide limited support to social media teams to ensure PR messaging alignment.
- Collaborate with Growth Marketing and Brand Management to integrate PR strategy into product launches and campaigns.
Requirements
- 3-5 years of Public Relations or Corporate Communications experience, preferably in beauty, fragrance, consumer goods, or retail.
- Bachelor’s degree in communications, Public Relations, Marketing, Journalism, or related field.
- Proven experience managing press outreach and media relationships.
- Exceptional written and verbal communication skills.
- Strong organizational skills and ability to manage multiple brands simultaneously.
- Experience coordinating product seeding or influencer outreach programs.
- Familiarity with media tracking tools and PR analytics platforms.
- Experience supervising junior staff or coordinators preferred.
Benefits
- High visibility with senior leadership
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