Senior Vice President of Marketing Technology at Deephaven Mortgage driving adoption and optimization of marketing technologies for non - QM loan production in a B2B environment.
About the role
- Lead multi-channel ABM across 100+ enterprise accounts to drive pipeline and sales alignment for Hitachi Americas, focusing on personalized campaigns and event engagement.
Responsibilities
- Design and execute innovative ABM campaigns (1:1, 1:few, 1:many) across digital, physical, face-to-face, and other channels to engage key accounts and drive pipeline growth
- Develop tailored messaging and content strategies for multiple industries ensuring relevance to target audiences
- Leverage modern marketing tools and techniques to deliver personalized, impactful experiences
- Perform account intelligence: segmentation, prospect identification, and creating a marketing database of potential prospects
- Partner closely with sales teams to align ABM strategies with account priorities and revenue goals and act as a trusted advisor to sales
- Create accountability with systems/processes to assure timely and high-quality sales follow up on marketing activities
- Regularly communicate campaign performance and account insights to sales stakeholders
- Identify and segment key audiences within target accounts and design programs to warm them up and drive engagement
- Develop strategies to drive attendance and participation in field marketing events
- Track, analyze, and report on the effectiveness of ABM campaigns and monitor pipeline impact and engagement metrics
Requirements
- 7-10 years of experience in B2B marketing
- 3-5 years focused on account-based marketing (ABM)
- Proven track record of designing and executing ABM campaigns across diverse marketing mediums and channels
- Proven experience in B2B marketing with a focus on large enterprise technology solutions
- Strong understanding or work experience with B2B buyers in the Mobility, Energy, Industrial, and Digital industries (a plus)
- Deep understanding of modern marketing techniques, tools, and platforms (e.g., marketing automation, CRM, ABM platforms, analytics tools)
- Exceptional people skills and ability to build strong relationships with sales teams and stakeholders
- Strong project management skills and ability to manage multiple priorities and deadlines
- Combination of education and work-experience will be considered; MBA a plus
- Must be based in the US (role supports Hitachi Americas and is based in the US)
Benefits
- Remote/Hybrid options available
- Eligible to participate in Hitachi America’s variable pay program, subject to the program’s conditions and restrictions
- Flexible location (based on a major city, located near an airport)
- Support for career growth and professional development
- Reasonable accommodation available for applicants
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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