Lead multi-channel ABM across 100+ enterprise accounts to drive pipeline and sales alignment for Hitachi Americas, focusing on personalized campaigns and event engagement.
Responsibilities
Design and execute innovative ABM campaigns (1:1, 1:few, 1:many) across digital, physical, face-to-face, and other channels to engage key accounts and drive pipeline growth
Develop tailored messaging and content strategies for multiple industries ensuring relevance to target audiences
Leverage modern marketing tools and techniques to deliver personalized, impactful experiences
Perform account intelligence: segmentation, prospect identification, and creating a marketing database of potential prospects
Partner closely with sales teams to align ABM strategies with account priorities and revenue goals and act as a trusted advisor to sales
Create accountability with systems/processes to assure timely and high-quality sales follow up on marketing activities
Regularly communicate campaign performance and account insights to sales stakeholders
Identify and segment key audiences within target accounts and design programs to warm them up and drive engagement
Develop strategies to drive attendance and participation in field marketing events
Track, analyze, and report on the effectiveness of ABM campaigns and monitor pipeline impact and engagement metrics
Requirements
7-10 years of experience in B2B marketing
3-5 years focused on account-based marketing (ABM)
Proven track record of designing and executing ABM campaigns across diverse marketing mediums and channels
Proven experience in B2B marketing with a focus on large enterprise technology solutions
Strong understanding or work experience with B2B buyers in the Mobility, Energy, Industrial, and Digital industries (a plus)
Deep understanding of modern marketing techniques, tools, and platforms (e.g., marketing automation, CRM, ABM platforms, analytics tools)
Exceptional people skills and ability to build strong relationships with sales teams and stakeholders
Strong project management skills and ability to manage multiple priorities and deadlines
Combination of education and work-experience will be considered; MBA a plus
Must be based in the US (role supports Hitachi Americas and is based in the US)
Benefits
Remote/Hybrid options available
Eligible to participate in Hitachi America’s variable pay program, subject to the program’s conditions and restrictions
Flexible location (based on a major city, located near an airport)
Support for career growth and professional development
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