Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Integrated ABM Marketing Manager leading ABM strategies and campaigns for Blue Yonder's growth in Manufacturing and Logistics. Collaborating with various teams to ensure alignment and execution of marketing programs.
Responsibilities
- Collaborate cross-functionally with teams across Marketing, Sales, Business Development, Industry Strategy, Product Marketing, and Product Management to develop, implement, and track high-impact go-to-market plans that drive pipeline growth, revenue, and new business opportunities.
- Develop and execute ABM-led go-to-market plans that drive engagement within target accounts, influence pipeline, and accelerate revenue.
- Execute integrated marketing strategies in collaboration with key stakeholders, ensuring alignment with key accounts, sub-vertical goals and broader business objectives.
- Partner with the Marketing Managers to develop and implement comprehensive plans with a focus on ABM, aligning with campaigns, and events to drive demand and pipeline.
- Plan, manage, and promote in-person and virtual events, including webinars, to increase engagement with specified prospective customers and partners.
- Develop, schedule, and manage targeted email marketing campaigns to nurture leads, promote solutions, and enhance targeted customer engagement.
- Strategize and execute paid digital campaigns to increase awareness, generate leads, and support conversion goals.
- Drive content creation and syndication initiatives to elevate brand visibility, reinforce thought leadership, and support campaign objectives.
- Design and implement lead generation programs to grow the sales pipeline and accelerate customer acquisition.
- Conduct ongoing market research to identify industry trends, competitive insights, and new opportunities within the assigned sub-vertical.
- Track and analyze campaign performance metrics, delivering insights and recommendations to optimize marketing effectiveness.
- Support marketing operations including budget tracking, vendor coordination, and asset management to ensure seamless execution.
- Build a strong understanding of Blue Yonder’s client base, decision-making processes, and how to best align lead generation efforts with our ideal customer profile and sales stakeholders.
Requirements
- 3-5 years in marketing in a variety of roles with a focus on ABM, preferred also in demand generation and field marketing
- Prior experience working closely with the sales team, preferably within a SaaS company is highly desired
- Proven track record of successfully launching, managing, and tracking 1:1, 1:few and 1:many marketing campaigns that drive pipeline and booked revenue
- Proven experience in building a multi- channel marketing plan and executing marketing tactics such as events, webinars, email marketing, paid digital and content syndication.
- Knowledge of best practices in B2B marketing, account-based demand generation, marketing automation, lead conversion and nurturing programs
- Experience creating campaign briefs and working with a creative team to translate the vision into a creative concept
- A strong proponent of marketing technology and operations.
- Depth of experience in project management and driving results across cross-functional teams is key.
- Strong communication, interpersonal skills and executive presence, with the ability to develop positive and professional relationships with cross functional teams across domestic and international markets
- Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment
- Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with analytics, metrics and working within automation tools such as Marketo, SFDC or similar
- Experience with ABM platforms such as 6Sense, Triblio, DemandBase, etc. is a plus
- Excellent project management skills
Benefits
- Regional Travel required
- Open to remote-first working
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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