Online Marketing Intern at Shopwise learning SEO strategies and content marketing. Collaborating with a motivated team in a hybrid work environment.
About the role
- Online Marketing Manager at Zwiesel Kristallglas AG, planning SEA/Meta campaigns and optimizing performance metrics. Analyzing results, managing budgets, and collaborating with international teams in the E-Commerce space.
Responsibilities
- Independent planning, execution and management of SEA (Search Engine Advertising) and Meta campaigns (Facebook/Instagram)
- Analysis and optimization of campaigns based on KPIs (e.g., ROAS, CTR, conversion rate) to increase performance and profitability
- Development and implementation of scalable strategies for SEA and Meta channels
- Conducting regular performance analyses to identify optimization potential
- Collaboration with international subsidiaries (e.g., USA, Spain, France)
- Responsibility for budget planning and control for managed channels to ensure efficient use of resources
- Coordination with e-commerce and product management for cross-channel marketing approaches
Requirements
- Degree in Business Administration, Marketing or E‑Commerce
- Several years of experience in e‑commerce, Meta and social media
- Strong MS Office skills; SAP experience is a plus
- Highly developed analytical skills and data literacy
- High level of initiative, assertiveness and a hands-on mentality
- Fluent in German and English
Benefits
- Exciting and varied position at a market-leading, globally operating family-owned company
- Pleasant team atmosphere within our sales team and modern back-office structures
- Attractive, performance-based salary with a variable component
- Numerous corporate benefits
Job title
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