Digital Marketing Specialist executing digital channel strategy and content operations for American Crane & Equipment Corporation with independent and proactive planning.
About the role
- Digital Marketing Specialist leading growth marketing strategies for a global healthcare company. Focused on customer acquisition and retention through data-driven insights and campaigns.
Responsibilities
- Develop and execute comprehensive growth marketing strategies across paid search, social, and programmatic channels
- Design and implement data-driven SEO strategies to enhance organic traffic
- Oversee account strategies for key advertising platforms
- Identify and test new market opportunities
- Optimize marketing funnels to enhance conversion rates
- Track, analyze, and report on key growth metrics
- Define and optimize messaging strategies for communications
Requirements
- Bachelor's degree in Business Administration, Marketing, Digital Marketing, or a related field
- Advanced degrees or certifications in relevant areas
- Professional experience in the pharmaceutical or related industry
- 5 years of experience in digital marketing
- Hands-on experience with paid media platforms like Google Ads, LinkedIn Ads, or Meta Ads
- Practical experience with SEO, SEM, Google Analytics, CRM, etc.
- Strong understanding of key marketing channels
Benefits
- Medical
- Dental
- Vision
- PTO
- up to 5% 401(K) match
- tuition reimbursement
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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