Online Marketing Manager at Zwiesel Kristallglas AG, planning SEA/Meta campaigns and optimizing performance metrics. Analyzing results, managing budgets, and collaborating with international teams in the E - Commerce space.
About the role
- Director of HCP TUKYSA Digital Marketing leading strategies for brand growth. The role includes overseeing digital initiatives and managing various internal stakeholder collaborations.
Responsibilities
- Lead translation of TUKYSA HCP MBC and mCRC brand strategies to NPP/Digital strategies and executions
- Drive optimizations within the brand’s HCP MBC and mCRC NPP/Digital ecosystem and ways of working
- Own decision making, vendor management, and scope of the $8-10M HCP TUKYSA Media budget
- Develop video content for HCP audiences to live on our websites or third-party sites
- Collaborate with other Pfizer Digital Marketing Leads or functions to cross-pollinate learnings
- Lead annual Tactical Planning for the HCP NPP/Digital channel to include website, media, and email planning
Requirements
- Bachelor’s Degree or equivalent required
- 8+ years pharmaceutical/biotech marketing experience
- Oncology experience, with at least 3 years of marketed brand responsibilities
- Experience with therapeutics for smaller/orphan patient populations a plus
- Strong leadership and ability to influence across functional stakeholders
- Excellent oral, written and presentation skills
- Ability to travel approximately 30% of the time
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
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