Senior Digital Marketing Analyst at The Very Group optimizing performance across digital marketing channels. Collaborating with teams to improve spend and strategy based on data-driven insights.
Responsibilities
Analyse & Optimise: Evaluate the effectiveness of digital marketing campaigns across acquisition and retention channels.
Data Storytelling: Extract and manipulate data from varied sources, both internal and external, to build and comprehensive data backed story.
Commercial Impact: Influence marketing and commercial teams to optimise spend and strategies based on data-driven insights.
Advanced Measurement: Utilise marketing mix models, attribution frameworks, and incrementality tests to understand channel impact.
Reporting & Automation: Create automated dashboards and self-serve tools using BI platforms Power BI and Google Data Studio.
Knowledge Sharing: Mentor and upskill team members on Digital Marketing and associated measurement.
Requirements
Advanced experience in Digital Marketing Effectiveness within ecommerce.
Strong understanding of performance marketing channels and the conversion funnel.
Expert in Google Stack (GA4, Google Ads, SA360, Big Query) and platforms like Meta Ads Manager.
Competent in SQL, Excel.
Excellent communicator, able to present insights clearly to technical and non-technical stakeholders and drive impact.
Collaborative and passionate about knowledge sharing and team development.
Benefits
Flexible, hybrid working model
Inclusive culture and environment, check out our Glassdoor reviews
£1,000 flexible benefits allowance to suit your needs
30 days holiday + bank holidays
LinkedIn Learning access
Bonus potential (performance and business-related)
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