Digital Marketing Specialist leading growth marketing strategies for a global healthcare company. Focused on customer acquisition and retention through data - driven insights and campaigns.
About the role
- Senior Digital Marketing Analyst at The Very Group optimizing performance across digital marketing channels. Collaborating with teams to improve spend and strategy based on data-driven insights.
Responsibilities
- Analyse & Optimise: Evaluate the effectiveness of digital marketing campaigns across acquisition and retention channels.
- Data Storytelling: Extract and manipulate data from varied sources, both internal and external, to build and comprehensive data backed story.
- Commercial Impact: Influence marketing and commercial teams to optimise spend and strategies based on data-driven insights.
- Advanced Measurement: Utilise marketing mix models, attribution frameworks, and incrementality tests to understand channel impact.
- Reporting & Automation: Create automated dashboards and self-serve tools using BI platforms Power BI and Google Data Studio.
- Knowledge Sharing: Mentor and upskill team members on Digital Marketing and associated measurement.
Requirements
- Advanced experience in Digital Marketing Effectiveness within ecommerce.
- Strong understanding of performance marketing channels and the conversion funnel.
- Expert in Google Stack (GA4, Google Ads, SA360, Big Query) and platforms like Meta Ads Manager.
- Competent in SQL, Excel.
- Excellent communicator, able to present insights clearly to technical and non-technical stakeholders and drive impact.
- Collaborative and passionate about knowledge sharing and team development.
Benefits
- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £1,000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- LinkedIn Learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be found on our career site
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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