Social Media Specialist executing brand storytelling across social media platforms for The Vitamin Shoppe. Collaborating with the Content Team to create engaging campaigns and track performance metrics.
About the role
- Senior role at Zopa leading the paid social strategy for Biscuit, their current account. Focused on creative direction, performance optimization, and community management.
Responsibilities
- Lead paid social strategy and ongoing performance optimisation across Meta, TikTok, YouTube and Reddit
- Run creative test cycles, spot winning patterns quickly and drive continual improvement in performance
- Set the creative direction for social, ensuring content is platform native, culturally relevant and refreshed at the right pace
- Build a scalable creative system that maintains high output without compromising quality
- Translate narrative strategy into effective paid testing frameworks that enhance both brand and performance
- Work closely with digital performance, analytics, marketing, creative, PR, compliance and product marketing to align on goals and insights
- Define the role of each social channel across paid and organic, shaping core, emerging and experimental activity
- Guide organic content direction to build trust, credibility and cultural relevance alongside acquisition goals
- Identify cultural signals and platform trends early and convert them into actionable opportunities
- Oversee community management, ensuring consistent, reputation safe engagement and managing escalations when needed
- Manage agency partners with clear briefs, high creative expectations and disciplined performance oversight
- Produce clear insights and narratives for weekly and monthly reviews, highlighting what is working and what needs to change
- Drive experimentation, evaluating new formats, channels and betas and deciding where to test and scale
Requirements
- Strong creative capability, with sharp platform intuition across Meta, TikToK, Reddit and more
- Able to instantly identify what makes content land, with an eye for behaviours, cultural shifts and emerging formats
- Commercially minded, with a solid understanding of CAC, CTR, CPM, conversion windows and creative decay
- Equally motivated by performance outcomes and brand personality
- Confident running paid social at scale, managing always-on and campaign cycles
- Experienced in briefing and holding agencies accountable, and comfortable making swift, calm optimisation decisions
- Hands-on knowledge of TikTok Ads Manager, Meta Ads, YouTube performance and mobile app campaigns
- Clear and confident communicator, able to translate data into compelling narrative
- Reputation aware, understanding the demands of regulated industries
- Experienced in social community management, escalation processes or crisis situations
Benefits
- flexible ways of working
- face-to-face collaboration
- good work-life balance
- opportunity to work from abroad for up to 120 days a year
- diversity hiring process
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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