Senior role at Zopa leading the paid social strategy for Biscuit, their current account. Focused on creative direction, performance optimization, and community management.
Responsibilities
Lead paid social strategy and ongoing performance optimisation across Meta, TikTok, YouTube and Reddit
Run creative test cycles, spot winning patterns quickly and drive continual improvement in performance
Set the creative direction for social, ensuring content is platform native, culturally relevant and refreshed at the right pace
Build a scalable creative system that maintains high output without compromising quality
Translate narrative strategy into effective paid testing frameworks that enhance both brand and performance
Work closely with digital performance, analytics, marketing, creative, PR, compliance and product marketing to align on goals and insights
Define the role of each social channel across paid and organic, shaping core, emerging and experimental activity
Guide organic content direction to build trust, credibility and cultural relevance alongside acquisition goals
Identify cultural signals and platform trends early and convert them into actionable opportunities
Oversee community management, ensuring consistent, reputation safe engagement and managing escalations when needed
Manage agency partners with clear briefs, high creative expectations and disciplined performance oversight
Produce clear insights and narratives for weekly and monthly reviews, highlighting what is working and what needs to change
Drive experimentation, evaluating new formats, channels and betas and deciding where to test and scale
Requirements
Strong creative capability, with sharp platform intuition across Meta, TikToK, Reddit and more
Able to instantly identify what makes content land, with an eye for behaviours, cultural shifts and emerging formats
Commercially minded, with a solid understanding of CAC, CTR, CPM, conversion windows and creative decay
Equally motivated by performance outcomes and brand personality
Confident running paid social at scale, managing always-on and campaign cycles
Experienced in briefing and holding agencies accountable, and comfortable making swift, calm optimisation decisions
Hands-on knowledge of TikTok Ads Manager, Meta Ads, YouTube performance and mobile app campaigns
Clear and confident communicator, able to translate data into compelling narrative
Reputation aware, understanding the demands of regulated industries
Experienced in social community management, escalation processes or crisis situations
Benefits
flexible ways of working
face-to-face collaboration
good work-life balance
opportunity to work from abroad for up to 120 days a year
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