Senior Social Media Marketing Analyst at CNO Financial Group managing digital presence and community engagement. Collaborating with marketing and compliance teams to enhance brand integrity and effectiveness.
About the role
- Senior Social Media Expert developing innovative paid media strategies across various channels for E.ON. Focused on enhancing brand visibility and optimizing customer engagement through automation.
Responsibilities
- Develop and manage strategic paid media planning for all social media channels and campaigns, including TikTok and Reddit
- Build an integrated approach to content production and a strategic test-and-learn process to drive outstanding client results
- Evaluate and further develop the existing targeting approach using creative, data-driven methods
- Establish a cross-funnel measurement framework to assess brand impact across the sales funnel
- Develop concepts to actively integrate daily dialogue and influencer marketing into the sales funnel
- Lead the development and implementation of an AI strategy for the creation, deployment and optimization of paid social campaigns
Requirements
- Degree in Business Administration, Marketing, Communications or a comparable field
- Minimum seven years of experience in planning and optimizing social media campaigns, ideally with both agency and client-side experience
- Deep understanding of platform mechanics (Instagram, LinkedIn, TikTok, Facebook, YouTube, Reddit)
- Proven experience in developing and implementing promotional concepts for TikTok and Reddit
- Automation of paid media process steps using AI solutions
- Strong project management skills and experience in cross-functional collaboration
- Ability to translate complex content into audience-focused, visually appealing formats and to communicate confidently in German (C1) and English (at least B2)
Benefits
- Flexible working hours and a hybrid work model to support work–life balance
- Opportunities for workations within Europe, a sabbatical or additional vacation days
- An agile work environment with interdisciplinary collaboration, flat hierarchies and a first-name culture
- Diverse learning and development programs, sponsorships and career development opportunities within the group
- Attractive financial benefits, e.g., company pension scheme and capital-forming benefits
- Numerous discounts, e.g., employee share program, E.ON Leasing for bike/car, EGYM Wellpass, holiday apartments and employee discounts with well-known brands and providers
Job title
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