Senior Social Media Manager at Pulse Advertising managing TikTok - first strategies and creative direction. Leading content planning and mentoring team members for global brands.
About the role
- Paid Social Media Manager I at USAA managing paid campaigns across Meta, TikTok, Pinterest, Snapchat, and Reddit. Seeking candidates with strong analytical capabilities and in-depth marketing experience.
Responsibilities
- Contributes to the development and optimization of digital, social and traditional media strategies
- Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies
- Collaborates with internal stakeholders to understand the parameters for developing media strategies
- Socializes media recommendations (i.e., explains rationale for media strategy and how it meets business objectives and adheres to media best practices)
- Ensures media plans are implemented correctly and in a timely manner
- Assists in the management of budget plans
- Serves as a resource to team members on matters of a routine nature
- Applies foundational knowledge of social and digital marketing principles
- Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization
- Applies a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures
Requirements
- Bachelor’s degree; OR 4 years of related experience may be substituted in lieu of degree
- 4 or more years of experience in a marketing, sales, advertising and/or communications function, including at least 2 years in social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management
- Solid foundational knowledge of digital or social marketing industry and practices
- Experience influencing business decisions
- Experience facilitating and/or participating in cross-functional teams
- Experience collaborating with key stakeholders
- Proficient with MS Office, Word, Excel and PowerPoint
- Proficient knowledge on impact of social marketing to an omni-channel experience
Benefits
- comprehensive medical, dental and vision plans
- 401(k)
- pension
- life insurance
- parental benefits
- adoption assistance
- paid time off program with paid holidays plus 16 paid volunteer hours
- various wellness programs
- career path planning and continuing education
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