Event Team Lead leading university partnerships and event strategies for Campus Recruiting at Capital One. Focusing on exceptional candidate experiences and team management across regions.
About the role
- Events Marketing Manager responsible for planning and execution of third-party events at Zip. Focusing on lead generation, brand engagement, and optimizing event performance metrics.
Responsibilities
- Supporting the planning, execution, and optimization of third-party sponsored events to drive engagement, generate leads, and enhance our brand presence.
- Maintain project deliverables and timelines project management tools/planning, demonstrating hyper-focused attention to detail to ensure flawless execution across numerous concurrent events.
- Own all event logistics and production, including vendor negotiation and management, contract review, budget adherence, and on-site execution.
- Work with sales teams to identify best sales attendance, select contacts for on-site meetings, and run pre-event know-before-you-go meetings.
- Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement.
- Partner with Brand, Corporate, and Product Marketing to develop creative and engaging booth activations, customer stories, messaging, and event experiences that bring our brand story to life and ensure a high-quality attendee experience.
- Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre- and post-campaign activation.
- Establish a centralized event reporting system, utilizing CRM and data reporting tools (e.g., Salesforce) to rigorously track event performance metrics—including MQL-to-SQL conversion, cost-per-lead (CPL), and pipeline influenced—to determine and prove event ROI.
- Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging).
- Provide support to the broader Field Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics.
Requirements
- 4+ years experience in event marketing.
- Proven experience in end-to-end event execution, specifically managing high-volume sponsored event programs including major trade shows and targeted 1:1 meeting programs.
- Exceptional attention to detail and organizational skills; the ability to manage complex logistics for multiple projects simultaneously in a fast-paced environment.
- A metric-driven mindset with proven experience in analyzing event performance (CPL, ROI, pipeline attribution) and making data-backed strategic recommendations.
- Demonstrated financial discipline, including budget ownership and skilled negotiation with vendors and venues.
- A creative with a passion for experiential activations and audience engagement.
- Excellent written and verbal communication skills - including copywriting.
- Experience in event management (third party, sponsored trade shows and events); preferably at a B2B company.
Benefits
- 📈 Start-up equity
- 🦷 Full health, vision & dental coverage
- 🍽️ Catered lunches & dinners
- 🚍 Commuter benefit
- 🚠 Team building events & happy hours
- 🌴 Flexible PTO
- 💻 Apple equipment plus home office budget
- 💸 401k plan
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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