Director of Event Strategy developing and executing growth strategies for Northwestern Mutual. Coaches and empowers teams to deliver exceptional live event experiences.
Responsibilities
Represents and provides support to an executive, functional or department head to facilitate effective decision-making.
Co-leads the development of business cases, risk assessments, and investable structure cost analysis.
Directs departmental strategy development and execution, ensuring alignment with key business priorities and outcomes.
Guides the team on how to utilize data-driven strategies grounded in purpose, using insights to shape decisions, measure impact, and inform future event portfolio changes.
Collaborates, plans and organizes with and through people to bridge strategies across teams.
Identifies gaps between ideal and current state of operating model and recommends solutions to close the gaps.
Partners with department leadership team to identify and track priority work.
Develop and lead training programs utilizing tech and interactive methods to maximize engagement and knowledge retention.
Ensures spend optimization is aligned with best-in-class industry standards while maintaining compliance and governance standards.
Aligns department planning and budget to functional and company priorities, working cross-functionally with peers.
Requirements
Minimum of 7 years' event management, marketing, and or business leadership experience.
Superior interpersonal skills with 5+ years of leadership experience, including but not limited to managing direct reports, teams, and large-scale event project management.
Experience in strategic and operational planning, budget management, and leading multiple complex projects with organization-wide impact.
Demonstrated organizational agility to work across organizational boundaries, influence, and collaborate with all levels on solutions that benefit the organization.
Strong communication, executive presence, and stakeholder-management skills.
Exceptional business acumen and focus on achieving business impact through progressive practices and sound business judgment.
Ability to translate goals and strategies into executable business plans.
Demonstrated learning agility and outside-in perspective to identify future trends and practices.
Ability to identify underlying issues and influence others without formal authority.
Facilitation and team building skills; ability to play an active, operational and communicative role.
Interpersonal savvy and comfort interacting with and presenting to all levels of the organization, including senior leader.
Up to 20% travel required to Milwaukee headquarters as needed quarterly and for meetings/trainings, as well as off site for other events.
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