Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Manager executing organic social media strategy for Staytuned, focusing on Shopify growth. Responsible for content planning, creation, and performance analysis across multiple platforms.
Responsibilities
- Own and execute Staytuned’s organic social media strategy across platforms including YouTube, TikTok, Instagram, X, and LinkedIn
- Develop and maintain a clear social content strategy aligned with brand positioning, audience intent, and business goals
- Plan, manage, and execute content calendars across short-form and long-form formats with a strong emphasis on consistency and quality
- Create, edit, and publish high-performing short-form video content optimized for platform algorithms and discovery
- Edit and manage long-form video content for YouTube and other long-form platforms, with a focus on pacing, storytelling, hooks, and retention
- Implement platform-native SEO best practices including keyword research, titles, descriptions, captions, and metadata to maximize discoverability
- Identify content trends, emerging formats, and algorithm shifts and translate them into actionable content strategies
- Repurpose long-form content into high-leverage short-form clips and social assets
- Collaborate cross-functionally with marketing, partnerships, affiliates, and creative teams to align messaging and amplify distribution
- Analyze performance metrics across platforms, generate insights, and iterate on content strategy based on data
Requirements
- Proven experience managing and scaling organic social media accounts for a brand, preferably in ecommerce, SaaS, or creator-driven businesses
- Hands-on experience editing short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts
- Hands-on experience editing and managing long-form video content for YouTube or similar long-form platforms
- Deep knowledge of platform-native SEO, including keyword research, titles, descriptions, captions, hashtags, and metadata optimization
- Strong content planning and storytelling skills with a clear understanding of hooks, retention, and audience engagement
- Ability to think strategically while executing at a high level without heavy oversight
- Highly analytical mindset with experience using performance data to guide creative and strategic decisions
- Creative problem-solving skills and a willingness to test, iterate, and adapt quickly
- Strong written communication skills for social copy, captions, titles, and descriptions
- Self-motivated, results-driven, and comfortable operating in a fast-paced, high-ownership environment
- Familiarity with ecommerce, dropshipping, or online entrepreneurship ecosystems is beneficial
Benefits
- Flexible PTO policy
- Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
- 401(k) retirement plan with employer match to support your long-term financial goals
- Career development and growth opportunities
- A collaborative and inclusive work environment
- Opportunity to shape and grow a dynamic startup
- We’re a pet-friendly company that welcomes furry friends to brighten our workspace and make your day more enjoyable! 🐾
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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