Hybrid Marketing Development Specialist

at ZEISS Group

• Job title: Marketing Development Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Marketing Development Specialist driving Canadian market strategies for ZEISS. Responsible for product launch, KOL management, and sales support in medical technology.

Responsibilities

• Drive results through the launch of new products, next generation products, and product enhancements
• Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility
• Launch new products, next generation products, and product enhancements as the product changes to meet market needs
• Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective
• Plan and manage the product line inventory, pricing, quotation programs, CRM and marketing budget
• Support team as required with forecasting and RFPs
• Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attending key congresses and meetings, and conducting primary and secondary market research
• Monitor sales and profits and report on product line performance to management, utilize sales analysis skills to understand and report on product and market dynamics
• Plan and manage the product line marketing budget
• Provide input to assist Sales Management in forecast sales for manufacturing and financial planning
• Understand market dynamics and recommend pricing strategy
• Provide Field Sales with updates on product, services, and market changes
• Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan
• Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements
• Be a resource to Field Sales and respond to point of sales questions and requests
• Perform Sales Training during phase training sessions, trade shows, and sales meetings

Requirements

• BA or BS degree, preferably in marketing, engineering or life sciences
• An MBA is preferred
• Minimum of 3-5 years of successful experience in a marketing and/or sales position
• Experience in the medical device industry
• Experience bringing new products to market is highly preferred
• Knowledge and experience in the product development process preferred
• Outstanding, proven communication skills (written, group presentations, etc.) are required
• Proven ability to work closely with a field sales team is required
• Strong Microsoft Word, Excel, and PowerPoint skills are required
• Strong strategic and analytical skills including forecasting, sales and ROI analysis are required
• Proven ability to work with internal customers through strong collaboration and external customers
• Willing to travel over weekends and holidays, including domestic and international travel (25%)
• Ability to work in a multi-cultural business environment

Benefits

• Medical
• Vision
• Dental
• RPP
• Employee Assistance Programs
• Paid time off including vacation, personal, and sick days