About the role

Content & Insights Marketing Specialist analyzing consumer research to develop marketing strategies. Collaborating with teams to drive insights and support product marketing initiatives.

Responsibilities

Develop and execute marketing campaigns based on insights derived from research, customer data, and market trends.
Conduct extensive research studies using the Zappi platform to support product marketing strategies & sales initiatives.
Develop and manage a mix of ongoing and reactive research programs to provide timely insights.
Become a subject matter expert in the Zappi platform, guiding the marketing team on best practices for data utilization.
Analyze consumer data, industry trends, customer behavior, and competitor activities to identify opportunities to create content marketing campaigns.
Create clear and concise reports on research findings to inform marketing strategies and campaigns.
Identify new opportunities to leverage Zappi data in various marketing channels, including topical conversations and thought leadership.
Conduct meta-analysis across customer data to uncover broader market trends and insights.
Integrate publicly available data to enrich insights and provide a comprehensive view of market dynamics.
Contribute to thought leadership by sharing insights through webinars, presentations, and customer narratives.

Minimum of 3 years of experience in marketing, preferably with a focus on research-driven campaigns and content creation.
Strong understanding of market research techniques and how to translate data into actionable insights for marketing strategy.
Proven experience in designing, running, and interpreting research projects, with a strong ability to generate actionable insights.
Experience in a consumer insights or marketing analytics role, preferably within a SaaS environment.
Experience in applying insights to support demand generation, customer retention, and product marketing strategies.
Excellent analytical skills, with a knack for interpreting complex data and translating findings into compelling narratives.
Ability to work collaboratively with cross-functional teams, including product marketing, demand generation, sales, content & social media.
Strong communication and presentation skills, with the ability to convey insights in a clear and engaging manner.
A self-starter with a detail-oriented approach and the ability to manage multiple projects simultaneously under tight deadlines.
Familiarity with consumer behaviour, market trends, and experience with advertising or innovation research.

Three company-paid mental health days (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
Generous holidays allowance – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays.
Flexible working arrangements, including remote (unless otherwise specified)
Thoughtfully designed offices to support both individual work and collaboration without interrupting others
Support setting up your home office, if appropriate
Wellbeing benefits and access to trained therapists / counsellors
Company paid Life, AD&D, Short term & Long term disability
Immediate access to Zappi's Health, Dental and Vision Insurance Plan
Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
Tailored personal development through training allowances, coaching, mentorship and career frameworks