Social Media Manager developing and managing social media for a healthcare company. Focusing on recruiting and employer branding within the health sector.
About the role
- Social Media Executive responsible for content creation and community engagement for YouTrip. Growing brand presence on social media platforms including Instagram, Facebook, and YouTube.
Responsibilities
- Ideate, film, and edit short-form, social-native content for IG Reels, Stories, and YouTube Shorts
- Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases
- Develop scripts, hooks, captions, and visual styles that feel organic to each platform
- Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs)
- Support day-to-day posting across YouTrip’s social channels (IG, FB, YouTube)
- Assist with content scheduling, captions, hashtags, and basic community replies
- Ensure content is timely, culturally relevant, and aligned to YouTrip’s friendly, no-BS tone
- Help repurpose content across channels and formats (organic, stories, light paid usage)
- Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts
- Maintain visual consistency while keeping content social-first and non-polished
- Adapt content quickly based on performance and platform norms
- Track social and creator trends and adapt them for travel and money-saving content
- Test new formats, hooks, and angles and share learnings with the marketing team
- Monitor basic performance metrics (views, engagement, saves) to inform iteration
- Support sourcing and coordination of authentic UGC from creators and the community
- Assist with creator briefs and content guidelines where needed
- Help seed content into relevant travel groups, forums, and sub-cultures (with guidance)
Requirements
- 1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal)
- Comfortable filming yourself or others in natural, creator-style formats
- Strong short-form video editing skills (CapCut, VN, Premiere, or similar)
- Good design instincts (Canva, Figma, Adobe tools)
- Strong understanding of what resonates with travel audiences and young professionals
- Fast, curious, and comfortable experimenting, learning, and iterating quickly
Job title
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