Influencer Marketing Manager leading influencer partnerships for The National Lottery's marketing campaigns. Collaborating with teams to ensure compliance and success in campaigns.
About the role
- Influencer Marketing Manager localising and executing yfood’s influencer strategy across various platforms in the UK. Building partnerships to enhance brand visibility and drive performance objectives.
Responsibilities
- Localise and execute yfood’s influencer marketing strategy across Instagram, YouTube, Twitch, and TikTok in the UK market.
- Identify, source and onboard creators of all sizes, building a strong and diverse influencer network aligned with the brand.
- Develop creative campaign concepts and briefs that enable creators to produce authentic, high-performing content.
- Manage the end-to-end execution of influencer collaborations, including outreach, negotiation, contracting, briefing, approvals, and campaign execution.
- Build and maintain strong relationships with influencers, talent managers and UK-based agencies, acting as a trusted partner for long-term collaborations.
- Manage campaign KPIs, ensuring performance is tracked, analysed and continuously optimised.
- Support performance initiatives such as affiliate collaborations, discount code tracking, whitelisting/paid amplification and creator-led paid media, where relevant.
- Monitor campaign results and compile regular reporting on influencer performance, sharing insights and best practices across markets.
- Work closely with marketing, product and retail teams to ensure influencer activity aligns with broader brand campaigns and commercial priorities.
Requirements
- A degree in Marketing, Communications, Business or similar.
- Experience working within influencer marketing, ideally 2-3 years.
- Knowledge of Social media & Influencer Landscape in the UK.
- Willingness to learn and an independent, structured way of working.
- Ability to work towards clear KPIs, and be comfortable with data.
- Fluent English (C2), with sensitivity to the UK tone of voice.
Benefits
- 30 days of paid vacation per year.
- Monthly sports allowance of €30 to support wellbeing.
- Workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball) as part of health management.
- Free snacks, drinks, and fruit basket.
- Opportunity for Workation from other EU countries.
- Dynamic and colorful environment with international markets, promoting equal opportunities and valuing diversity.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Senior Influencer Manager driving performance - focused influencer marketing campaigns in health and supplements. Collaborating with creators and optimizing strategies for measurable growth from Berlin startup.
Team Lead in Influencer & Creator Marketing at gocomo, leading a small team for social media campaigns. Focused on performance with hands - on project management and creator relationships.
Intern supporting influencer marketing and brand partnerships at Mediafive GmbH. Involves campaign management, brand acquisition, and collaboration with talented creators.
Join Findasense as an Influencer Marketing Project Manager managing influential campaigns for the Italian market. Coordinate strategies across teams and agencies to enhance brand engagement.
Influencer Specialist to identify, onboard, and manage partnerships with content creators for BetWarrior. Driving brand awareness and engagement through influencer - led strategies in Brazil’s regulated sports betting market.
Influencer Coordinator supporting influencer marketing and PR initiatives at VICI. Focus on collaborations, content creation, and expanding influencer talent base.
Influencer Marketing Manager developing campaigns and partnerships for OPUS and someday fashion brands in Hamburg. Overseeing influencer strategy, network, and content creation.
In - House Creator producing creative content around psychedelics and personal development for MODERNmind startup. Engaging with social media and collaborating with creative teams in a hybrid environment.
Influencer Manager managing influencer marketing campaigns at health startup embelly. Responsible for budgeting, planning, and performance analysis to drive growth and visibility.