Influencer Marketing Manager localising and executing yfood’s influencer strategy across various platforms in the UK. Building partnerships to enhance brand visibility and drive performance objectives.
About the role
- Influencer Marketing Manager leading influencer partnerships for The National Lottery's marketing campaigns. Collaborating with teams to ensure compliance and success in campaigns.
Responsibilities
- Execute our influencer strategy: identify opportunities for influencer and creator partnerships that support The National Lottery brand and its games, ensuring we’re always working towards the business objectives.
- Alongside our agency partner, source, engage, negotiate with, and manage influencers/creators (including micro, macro, ambassadors) across platforms (Instagram, TikTok, etc.).
- Manage the day-to-day relationship with our Influencer Marketing Agency.
- Collaborate with Creative Hub, content, Paid Social, Consumer Comms, and Brand teams to ensure influencer-led content is aligned with campaign creative, messaging, brand values, and regulatory/compliance requirements.
- Oversee end-to-end campaign management: briefing, contracting, production oversight, content approval, scheduling, distribution.
- Monitor budgets, cost-effectiveness, manage contracts, payments, and ensure value is delivered.
- Track, measure, and report on campaign performance (reach, engagement, conversion, sentiment, ROI), using insights to optimise future campaigns.
- Maintain and grow a network of influencers/creators; build long-term relationships.
- Keep up to date with trends, platform changes, content formats, influencer/creator culture, and legal/regulatory best practice (Advertising Standards, CMA, ASA etc.).
- Ensure all influencer content meets legal and regulatory standards (transparency, disclosures).
- Aid with media partnerships integration: ensuring influencers work cohesively with broader media/advertising spend and media partners.
- Support with monitoring and managing content use rights, licensing/copyright issues.
Requirements
- Experienced operator within influencer/creator marketing (in-house, agency, or platform).
- Experienced working with big brands within Retail, FMCG, Telco, Gambling or Entertainment sectors.
- Solid understanding of influencer landscape in the UK: platforms, creator types, trends.
- Strong project management skills: able to handle multiple campaigns, deadlines, and stakeholders.
- Excellent stakeholder management skills.
- Knowledge of regulatory environment for advertising/influencer content in the UK (ASA, Advertising Codes etc.).
- Analytical mindset: comfortable setting KPIs, tracking performance, interpreting metrics, using insights to inform decisions.
- Strong communication skills, both written and verbal.
- Creative thinking: ability to generate fresh ideas, content formats, campaign concepts.
- Organised, detail-oriented, able to manage budgets and contracts properly.
- Familiarity with influencer tools/platforms (e.g. influencer discovery, outreach, performance tracking tools) desirable.
- Motivated self-starter, comfortable working in an evolving environment.
- Passion for storytelling and understanding of how media/influencer content can amplify community impact.
- Strong ethics/integrity, particularly around transparency/compliance.
- A team player who collaborates well across departments.
Benefits
- Company bonus scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Complimentary Private Medical
- Life Assurance
- Enhanced Maternity & Paternity leave
- £500 wellness allowance
- Access to nutritional advisor and personal trainers
- Discounted Health Assessments
- Complimentary Financial coaching
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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