Hybrid Business & Sales Development Representative – Cyber Security

at xorlab

• Job title: Business & Sales Development Representative – Cyber Security
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Cyber Security
• Location requirements: Hybrid, Zurich, Switzerland

About the role

• Sales Development Representative responsible for proactive lead generation and pipeline development in cybersecurity sector. Collaborating with sales teams and engaging with enterprise clients in DACH region.

Responsibilities

• As a Sales Development Representative (SDR / BDR), you will take ownership of proactive lead generation, pipeline development and conducting initial customer presentations with drive and independence.
• We focus on mid-sized and large enterprises in the DACH region.
• Build and maintain your own lead pipeline through structured outbound activities (email, phone, LinkedIn, video).
• Research and target primarily technical decision-makers (e.g. CISOs, IT heads) in enterprise organizations.
• Qualify inbound and outbound leads using structured discovery techniques (BANT).
• Independently conduct initial remote product demonstrations for qualified leads.
• Schedule, prepare and hand over meetings to the responsible sales team for follow-up meetings and for later or more complex deals.
• Design, build and continuously optimize BD and sales campaigns (e.g. multi-touch outbound sequences, topic-based campaigns, account-based approaches) in close coordination with marketing and sales.
• Evaluate, select and implement appropriate sales tools (e.g. for prospecting, intent signals, data enrichment, sequencing) to continuously improve efficiency, quality and scalability in business development.
• Actively shape and continuously develop our BD/SDR processes, playbooks and best practices – from initial idea through testing to implementation.
• Maintain all activities and contacts carefully in the CRM (HubSpot) and provide meaningful reporting of your pipeline and KPIs.
• Represent xorlab at events and webinars, both online and offline.

Requirements

• Minimum 3 years of experience in outbound sales (BDR/SDR/Inside Sales) in the B2B software, IT or cybersecurity sector.
• Proven track record in lead generation, appointment setting and ideally delivering initial product presentations to enterprise clients.
• Strong conceptual thinking, structured working style and enthusiasm for designing, testing and continuously improving BD structures, campaigns and playbooks.
• Experience using — and ideally evaluating/implementing — modern sales tools (e.g. CRM, sales engagement, sales intelligence, data providers).
• Strong interest in IT security and a solid technical understanding to competently engage CISOs, IT heads and other primarily technical stakeholders.
• Excellent communication skills across all channels — written, verbal, in remote presentations and in-person.
• Self-organized, structured work approach with high personal responsibility and ownership.
• German fluent in speaking and writing; English business fluent.

Benefits

• A key role in scaling an established, successful cybersecurity provider in the DACH region.
• Significant autonomy to build and develop our business development efforts, with direct influence on sales success.
• Personal training budget and modern sales tools to continually increase your impact.
• Flat hierarchies, short decision-making paths and a closely collaborating team across sales, marketing and customer success.
• Hybrid working model with flexibility and an international, committed team.
• Attractive compensation package with base salary and bonus.
• An open company culture where fun is not neglected.