Head of Sales responsible for driving revenue growth for Workforce Optimizer's SaaS platform. Requires a strong track record in SaaS sales and managing high-performing teams.
Responsibilities
The Head of Sales will own and drive enterprise and public-sector revenue growth for Workforce Optimizer (WFO), a workforce management and optimisation SaaS platform serving healthcare, aviation, facilities management, hospitality, and large enterprises.
This is a player–coach role. The successful candidate will personally close strategic deals, build and coach a high-performing enterprise sales team, and establish a repeatable sales motion aligned with long procurement cycles, regulated environments, and complex solution selling.
Revenue Ownership & Deal Closure
Own new ARR and professional services revenue targets
Personally lead and close large, complex enterprise and government deals
Manage the full sales lifecycle:
Discovery & value framing
Executive presentations and demos
Commercial structuring and pricing
Contract, procurement, and legal negotiations
Act as executive sponsor for strategic accounts
Sales Strategy & Go-To-Market
Define and execute WFO’s enterprise go-to-market strategy
Establish clear Ideal Customer Profiles (ICPs) and vertical focus
Build and maintain a strong, qualified pipeline
Drive account-based selling for key logos and lighthouse customers
Sales Team Leadership (Player–Coach)
Recruit, onboard, and coach Enterprise Account Executives
Develop sales capability in:
Solution selling
Value-based pricing
Public-sector procurement
Set clear sales targets, quotas, and performance expectations
Conduct deal reviews and ensure pricing discipline
Sales Process & Playbook Ownership
Create and continuously improve WFO’s sales playbook, including:
Discovery frameworks
Demo and pilot strategy
Proposal and commercial models
Ensure consistent and repeatable sales execution across the team
Improve sales forecasting accuracy and pipeline hygiene
Market & Partner Engagement
Represent WFO in:
Customer executive briefings
Industry events and conferences
Strategic partner discussions
Support partnerships with system integrators and technology partners where relevant
Requirements
Must-Have
10+ years of B2B sales experience, with at least:
5+ years in enterprise or public-sector SaaS sales
Proven track record of closing:
6–7 figure enterprise or government contracts
Strong experience selling:
Complex, configurable software platforms
Solutions involving integration, implementation, and services
Hands-on experience navigating:
Government procurement and tender processes
Long sales cycles and multi-stakeholder decision making
Experience managing and coaching senior sales professionals
Nice-to-Have (Strong Advantage)
Experience selling into: Healthcare, aviation, logistics, or regulated industries
Familiarity with: Workforce management, HR tech, or optimisation software
Exposure to: SAP SuccessFactors, Workday, or enterprise ERP ecosystems
Regional sales exposure (APAC)
Benefits
Competitive senior-level compensation, strong sales enablement, long-term growth incentives, and the opportunity to build and lead an enterprise SaaS sales function with real market impact.
Hybrid work setup with flexibility to manage enterprise and public-sector engagements
Sales enablement tools provided, including laptop, mobile, CRM, and demo environments
Clear performance incentives, including accelerators and long-term growth opportunities
High autonomy and visibility, with direct access to leadership and influence on GTM strategy
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