Hybrid Creative Director, Social & Platforms – Retail & CPG

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About the role

  • Creative Director shaping social media content and campaigns at WongDoody for major brands. Leading a creative team and ensuring alignment with brand strategies across formats and platforms.

Responsibilities

  • Lead and develop a team across art, motion and copy — with a clear focus on social-first thinking
  • Translate brand and campaign ideas into platform-native formats that feel relevant, not forced
  • Bridge brand-led creative thinking with social, influencer and creator ecosystems
  • Ensure creative quality while maintaining a strong connection to brand strategy and business goals
  • Bring cultural awareness into the work — understanding what moves audiences and why
  • Shape how ideas are distributed across platforms, creators and formats
  • Work closely with influencer marketing and social teams to connect ideas with real execution
  • Build structures, processes and quality standards that allow teams to scale output efficiently
  • Identify emerging platform dynamics, formats and behaviors — and turn them into actionable creative approaches

Requirements

  • 8+ years of professional experience in the conception and implementation of social media content for brands and companies on all relevant platforms, preferably in a typical digital agency environment or in a comparable senior creative role.
  • Experience as a Creative Director in an agency (with focus on digital or social media) or as a social media team lead on the media or corporate side. Your portfolio demonstrates your conceptual and visual expertise and includes creative social-first highlights.
  • Up-to-date knowledge of digital trends — in digital culture and social media
  • Strong skills in ideation and presentation.
  • Strategic thinking capabilities.
  • Proficiency in all common graphic tools and, above all, in the content production and supervision of moving image content.
  • Experience with the creation of content using AI and preferably already applying it in your daily practice.
  • Good knowledge of social media metrics and social media management.
  • Fluency in German, both spoken and written, with the ability to evaluate content in English at a native level.
  • Team player, open to discussions, flexible, and committed.
  • Flexibility to travel when possible.
  • Passion for driving innovation and unlocking new opportunities for brands in social media.

Benefits

  • Flexible working hours
  • Work where it works for you. At home or in the office, or any mix you like
  • Working for strong brands and clients we believe in
  • 30 days' vacation per year
  • Urban Sports Club
  • Corporate Benefits
  • Nice people in welcoming teams

Job title

Creative Director, Social & Platforms – Retail & CPG

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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