Growth Design Director responsible for driving measurable business impact through an AI - first design strategy at Pipedrive. Leading a team to enhance user experience and core growth metrics.
About the role
- Growth Design Director at Pipedrive leading a product design team to enhance user acquisition and retention. Champion AI-driven methodologies and a culture of experimentation across the organization.
Responsibilities
- Act as a player-coach by setting the vision and mentoring the team while remaining deeply involved in the craft and prototyping complex systems
- Own the end-to-end strategy for user acquisition, activation, and retention by identifying and designing experiments for high-leverage opportunities in the user journey
- Establish internal processes for rapid-fire testing to ensure the team moves from hypothesis to live experiment with industry-leading speed
- Champion a culture of experimentation, advocating for “fail fast, learn faster” across the organization
- Lead the adoption of AI-driven methodologies to automate design tasks, generate multi-variant tests, and deliver real-time personalized experiences
- Utilize behavioral data to inform all design choices, building systems that allow user behavior to dictate product direction
- Partner closely with Product, Engineering, Data, Marketing, and Leadership to align experimentation efforts, ensure technical feasibility, leverage behavioral insights, and translate design impact into measurable business outcomes
- Lead and grow a team of 4-5 product designers, building a culture of craft, clarity, and customer obsession
Requirements
- 12+ years of experience in product design
- 5+ years of experience leading and managing design teams, with a focus on mentorship, performance, and culture-building
- A proven history of applying design principles to influence user behavior and drive measurable business outcomes like revenue and acquisition
- The ability to interpret behavioral data, read A/B test results, and use quantitative insights to validate or pivot design hypotheses
- Deep experience in architecting and running systematic tests (multivariate or A/B) at a high velocity without compromising output quality
- Hands-on experience with AI-assisted design and productivity tools to automate workflows and generate content or variants at scale
- Ability to map complex user journeys and identify high-leverage friction points that align with core business goals
- Specialized skills in fine-tuning AI models or building custom automated design pipelines
Benefits
- People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
- Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
- We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even paternal leave—because we take care of ourselves and our people
- Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
- Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work
Job title
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Degree requirement
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