Director of Growth Marketing at Caseware leading demand generation strategies for North America. Collaborating with sales and product marketing to enhance customer acquisition efforts.
About the role
- CRM Analytics Analyst driving data insights and strategies for growth and profitability at Grubhub. Collaborating with various teams to develop customer-focused marketing strategies and business growth initiatives.
Responsibilities
- Drive consumer and business insights to develop strategies for delivering growth and profitability using customer relationship management tools (e.g., push notifications, email)
- Support defining the roadmap for Customer Analytics to evolve and deepen the understanding of customer needs and behaviors
- Partner with Loyalty, Portfolio Analytics, Product, and Finance teams, amongst others, to identify growth opportunities, develop shared agendas, and drive meaningful in-market results
- Apply sound, data-driven business judgment, weighing multiple factors, to determine and influence prioritization of marketing, pricing, and product investments across Grubhub
- Perform goal tracking to meet the organization’s KPIs
- Innovate and continuously advance your analytic capabilities and infrastructure to drive actionable consumer insights through reinvention of reporting and monitoring, automation, standardization, and democratization of data
- Support organization-wide decision-making utilizing not only quantitative dimensions but also by pairing it with strong conceptual problem solving, effectively synthesized into impactful, outcomes-oriented insights
Requirements
- Bachelor’s degree required in STEM or other quantitative field (e.g., Engineering, Business, Finance, Statistics, Math, Science, etc.)
- 4-6 years of professional experience in an analytics role
- Proficiency with data querying and analysis tools such as SQL and MS Excel is required
- Proven track record of using analytics and qualitative understanding of business drivers to enable and execute decision-making
- Exhibited ability to direct and synthesize complex analysis and data into easily understandable, compelling, and actionable insights
- Strong written and oral communication skills to effectively influence various functional groups and up to executive levels
- Strong self-management / prioritization and influence capabilities
- Experience with test and learn methodologies
- Master’s degree in business, STEM, or other quantitative field (even better)
- Prior consulting experience (even better)
- Prior experience with direct response marketing test design and analytics (even better)
- Experience with Tableau and Python (even better)
Benefits
- We offer a competitive salary package including equity and 401K.
- Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.
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