Associate Director of CRM Marketing & Operations leading retention marketing for Grubhub. Driving strategy across channels to engage and retain customers for the food delivery industry.
Responsibilities
Lead creation and planning for email, push, and in-app programs to increase new customer engagement
Partner with cross-functional teams to identify, support, and deliver ongoing learnings and campaign strategy recommendations
Own development of content calendar and key CRM messaging points for all campaigns
Manage daily operations to deliver against business KPIs
Design, build, and optimize complex CRM journeys with personalized messaging
Requirements
8+ years of CRM Marketing experience
3+ years experience leading and managing a high-performing and high output marketing & operations team
Bachelor’s degree required
Experience with ESPs or Marketing Engagement Platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable Adobe Campaign)
Experience leveraging prior campaign and test performance, customer segment insights, and other granular data to inform future strategy and roadmap
Experience leading and transforming end-to-end CRM campaign planning and management
Exceptional written and verbal communication, presentation, organization, teamwork and follow-up skills
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